Fashion Retail Management Media Communication MSc syllabus 19th July 2017 1 Syllabus Mumbai University

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UNIVERSITY OF MUMBAI

Syllabus
SEMESTER I, II, III, IV
Program: M.Sc .
Course: Home Science
Branch III B: Fashion Styling and Product Design
(Self -Financing Course)
(Credit Based Semester and Grading System
with effect from the
Academic Year 201 8–2019)

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Preamble
The M.Sc. (Home Science) Program Branch III B: Fashion Styling and Product Design ,
consisting of four semesters under the Credit Based Semester and Grading System , is being
recommended by the Ad -hoc Board of Studies in Home Science as an innova tive course. The
course offered herewith, prepares and equips learners with advanced knowledge and skills
required to effectively manage the fashion product design and development. The specific
objectives for each course within the programme have been list ed in the detailed syllabus.
It is planned with a foresight into the increasing demand for practical oriented specialized
education in the field of fashion styling, product design and development. It will provide
gainful employment opportunities in the eve r expanding technology driven fashion styling
and design field. The programme is a well -balanced assortment of fashion styling, designing
and its management. It comprises of four theory and four practical courses in each semester
earning a total of 24 cred its each semester.
Duration of Course:
 Total two years (Three Semesters of Classroom Instruction; Work in Laboratories,
Workshops, Studios and on field with experts and professionals; and One Semester of
Industry Experience. The mode of teaching and space for teaching -learning will be
predetermined by the course instructor for the respective courses)
Mode of Teaching -Learning and Instruction:
 Lectures, seminars, demonstrations, group workshops, guest speakers, case study
presentations, self -directed study, screening sessions, practical workshops,
placements, internships, peer assessment and group critiques, group presentations,
learning teams (predetermined by the course instructor for the respective courses)
Eligibility:
 Bachelor of Science in any specializ ation
 Bachelor of Science with Home Science (Any branch)
 Bachelor of Science with Textiles and Clothing
 Bachelor of Design, Bachelor in Jewelry Design, Bachelor in Accessory Design or
Bachelors in any other design courses or allied courses
 Bachelor of Comm erce
 Bachelor of Art
 Bachelor degree in any stream.


No. of seats: 20
Fees: SEM I AND II - INR 45370/ -
SEM III AND IV - INR 4 3845 /-

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Item No. ______
UNIVERSITY OF MUMBAI



Syllabus for Approval
Sr.
No. Heading Part iculars
1 Title of the
Course M. Sc. Home Science
Branch III B: Fashion Styling and Product Design
Semester I, II, III and IV
2 Eligibility for
Admission For admission in Master of Science (Home Science) Degree course in
Branch B: Fashion Styling and Product Design, a candidate must have
passed either:
 Bachelor of Science in any specialization
 Bachelor of Science with Home Science (Any branch)
 Bachelor of Science with Textiles and Clothing
 Bachelor of Design, Bachelor in Jewelry Design, Bachelor in
Accessory Design or Bachelors in any other design courses or
allied courses
 Bachelor of Commerce
 Bachelor of Art
 Bachelor degree in any stream.

Note: Male and Female Candidates can apply for the course.
Pre-requisites: -
 Language of Instruction in Bach elor Degree - English
 Basic Knowledge of computers.
 Basic knowledge of Textiles and Fashion .
No of seats: - 20 students per year

3 Passing Marks 40% (Theory) and (Practical)

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Date: 11.07 .2017 Signature :


Name of BOS Chairperson / Dean : ___ Dr Geeta Ibrahi m_______
4 Ordinances /
Regulations
( if any) Eligibility - O.5088 dated 31st August, 20 15
Attendance - O. 6086 with effect from 2014 -15
and thereafter
5 No. of Years /
Semesters 2 years/ 4 Semesters
6 Level P.G. / U.G./ Diploma / Certificate
( Strike out which is not applicable)
7 Pattern Yearly / Semester
( Strike out which is not applicable)
8 Status New/ Revised
( Strike out which is not applicable)
9 To be
implemented from
Academic Year From Academic Year 2017 -18

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UNIVERSITY OF MUMBAI




Essentials Elements of the Syllabus


1 Title of the Course M. Sc. (Home Science )
Branch III B: Fashion Styling and Product Design .
Semester I, II, III and IV
2 Course Code PSHSIIIB
3 Preamble / Sco pe
The M.Sc. (Home Science) Program Branch III B: Fashion Styling and Product Design ,
consisting of four semesters under the Credit Based Semester and Grading System, is being
recommended by the Ad -hoc Board of Studies in Home Science as an innovative cour se. The
course offered herewith, prepares and equips learners with advanced knowledge and skills
required to effectively manage the fashion product design and development. The specific
objectives for each course within the programme have been listed in the detailed syllabus.
It is planned with a foresight into the increasing demand for practical oriented specialized
education in the field of fashion styling, product design and development. It will provide
gainful employment opportunities in the ever expandi ng technology driven fashion styling and
design field. The programme is a well -balanced assortment of fashion styling, designing and
its management. It comprises of four theory and four practical courses in each semester
earning a total of 24 credits each semester
4 Objective of Course / Course Outcome
1. To be able to study recent trends for fashion styling and product design
2. To learn the importance of communication in the fashion business
3. To develop entrepreneurial abilities

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4. To learn to develop and manage brands
5. To be able to develop a scientific temper for research and independently conduct research
work
6. To appreciate the importance of sustainability in product development
7. To understand and adapt to the method of working in the Fashion Industry
5 Eligibil ity
For admission in Master of Science (Home Science) Degree course in Branch B: Fashion
Styling and Product Design, a candidate must have passed either:
 Bachelor of Science in any specialization
 Bachelor of Science with Home Science (Any branch)
 Bachelor of Science with Textiles and Clothing
 Bachelor of Design, Bachelor in Jewelry Design, Bachelor in Accessory Design or
Bachelors in any other design courses or allied courses
 Bachelor of Commerce
 Bachelor of Art
 Bachelor degree in any stream.
Note: Male an d Female Candidates can apply for the course.
Pre-requisites: -
 Language of Instruction in Bachelor Degree - English
 Basic Knowledge of computers.
 Basic knowledge of Textiles and Fashion .
No of seats: - 20 students per year

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6 Fee Structure
Fees per year -INR 45370 .00
M.Sc. Home Science Branch III B: Fashion Styling and Product Design
Post Graduate Course in
Textiles and Fashion Technology
SEMESTER I and I I
PROPOSED FEE STRUCTURE 2017 -18
No. *Particulars of fees Amount INR
1 Tuition fee 25000 .00
2 Laboratory fee 4500 .00
3 Lab Deposit 500.00
4 Library Fee 2000 .00
5 Library Deposit 500.00
6 Gymkhan a 500.00
7 Identity Card 75.00
8 Examination fees 3120 .00
9 Magazine 100.00
10 Computer Fees 500.00
11 College Caution Money 500.00
12 Univers ity Charges 1025.00
13 University S hare Tuition Fees 800.00
14 Document Verification 500.00
15 Utility 250.00
16 Field trips 500.00
17 Computer Maintenance/ Wi -Fi Facility 2500.00
18 Extension and Field Work 1000.00

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19 Student Activity 1500.00
TOTAL 45370.00


7 No. of Lectures 16 periods per week
8 No. of Practical 12 periods per week
9 Duration of the Course 1 year
10 Notional hours 16 periods per week
11 No. of Students per Batch: 20
Selection - Merit at qualifying T.Y.B.Sc. examinatio n (Semester V and VI)
Assessment – included in the syllabus copy as Scheme of Examination
Syllabus Details – included in the syllabus copy
Title of the Unit – included in the syllabus copy
Title of the Sub -Unit – included in the syllabus copy
Semester wise Theory – included in the syllabus grid
Semester wise List of Practical – included in the syllabus grid
Question Paper Pattern – included in the syllabus copy as Scheme of Examination
Pattern of Practical Exam – included in the syllabus copy as Scheme of Exa mination
Scheme of Evaluation of Project / Internship - – included in the syllabus copy
List of Suggested Reading – included in the syllabus copy
List of Websites – included in the syllabus copy wherever applicable
List of You -Tube Videos –Not Applicable
List of MOOCs –Not Applicable

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1 Title of the Course M. Sc. (Home Science )
Branch III B: Fashion Styling and Product Design .
Semester I, II, III and IV
2 Course Code PSHSIIIB
3 Preamble / Scope
The M.Sc. (Home Science) Program Branch I II B: Fashion Styling and Product Design ,
consisting of four semesters under the Credit Based Semester and Grading System, is being
recommended by the Ad -hoc Board of Studies in Home Science as an innovative course. The
course offered herewith, prepares an d equips learners with advanced knowledge and skills
required to effectively manage the fashion product design and development.
The specific objectives for each course within the programme have been listed in the detailed
syllabus. It is planned with a fo resight into the increasing demand for practical oriented
specialized education in the field of fashion styling, product design and development. It will
provide gainful employment opportunities in the ever expanding technology driven fashion
styling and de sign field. The programme is a well -balanced assortment of fashion styling,
designing and its management. It comprises of four theory and four practical courses in each
semester earning a total of 24 credits each semester.
4 Objective of Course / Course O utcome
1. To be able to study recent trends for fashion styling and product design
2. To learn the importance of communication in the fashion business
3. To develop entrepreneurial abilities
4. To learn to develop and manage brands
5. To be able to develop a scientific temper for research and independently conduct
research work
6. To appreciate the importance of sustainability in product development
7. To understand and adapt to the method of working in the Fashion Industry

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5
Fee Structure
Fees per year -INR 4 3845 .00
M.Sc. Home Science Branch III B: Fashion Styling and Product Design
Post Graduate Course in
Textiles and Fashion Technology
SEMESTER III and IV
PROPOSED FEE STRUCTURE 2017 -18

No. *Particulars of fees Amount INR
1 Magazine 100.00
2 Examinatio n Fees 3120 .00
3 Identity Card 75.00
4 Gymkhana 500.00
5 Library Fees 2500 .00
6 Laboratory Fees 5000 .00
7 Tuition Fees 25000 .00
8 Computer Fees 500.00
9 Convocation Charges 250.00
10 University Shared Tuition Fees 800.00
11 Project Evaluation 1000 .00
12 Computer Maintenance/Wi -Fi Facility 2500 .00
13 Extension and Field Work 1000 .00
14 Student Activity 1500 .00
TOTAL 43845 .00

6 No. of Lectures 16 periods per week
7 No. of Practical 12 periods per week
8 Duration of the Course 1 year
9 Notional hours 16 periods per week
10 No. of Students per Batch: 20
Assessment – included in the syllabus copy as Scheme of Examination

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Syllabus Details – included in the syllabus copy
Title of the Unit – included in the syllabus copy
Title of the Sub -Unit – included in the syllabus copy
Semester wise Theory – included in the syllabus grid
Semester wise List of Practical – included in the syllabus grid
Question Paper Pattern – included in the syllabus copy as Scheme of Examination
Pattern of Practical Exam – included in the syllabus copy as Scheme of Examination
Scheme of Evaluation of Project / Internship - – included in the syllabus copy
List of Suggested Reading – included in the syllabus copy
List of Websites – included in the syllabus copy wherever applic able
List of You -Tube Videos –Not Applicable
List of MOOCs –Not Applicable

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UNIVERSITY OF MUMBAI

Syllabus
SEMESTER I, II, III, IV
Program: M.Sc .
Course: Home Science
Branch III B: Fashion Styling and Product Design
(Self -Financing Course)
(Credit Based Semester and Grading System
with effect from the
Academic Year 2017 –2018 )

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Branch III B: Fashion Styling and Product Design
SEMESTER I

Course code Title Theory/
Practical Internal
Marks Semester
end Exam Total
Marks Periods
/week Credits
PSHSIIIB101 Research Methods and
Statistics Theory 40 60 100 4 4
PSHSIIIB102 Trend Forecasting Theory 40 60 100 4 4
PSHSIIIB103 Design Theory and
Management Theory 40 60 100 4 4
PSHSIIIB104 Elective :
1A - Global Marketing
and Merchandising
2A - History of Textiles
& Costumes Theory 40 60 100 4 4
PSHSIIIBP101 Fashion Illustration and
Designing
Practical - 50 50 3 2
PSHSIIIBP102 Fabric Studies and
Sourcing Practical - 50 50 3 2
PSHSIIIBP103 Sustainability in Product
Design Practical - 50 50 3 2
PSHSIIIBP104
Elective :
1A - Communication
Skills and E -Commerce
2A - Footwear Designing Practical - 50 50 3 2
Total 160 440 600 28 24

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SEMESTER II

Course code Title Theory
/Practical Internal
Marks Semester
end Exam Total
Marks Periods/
week Credits
PSHSIIIB201 Art Appreciation Theory 40 60 100 4 4
PSHSIIIB202 Organisational and
Consumer Behaviour Theory 40 60 100 4 4
PSHSIIIB203 Supply Chain and Logistic
Management Theory 40 60 100 4 4
PSHSIIIB204 Elective :
1B - Apparel Category
Management
2B - Lifestyle and
Accessory Category
Management Theory 40 60 100 4 4
PSHSIIIBP201 Fashion Styling f or
Women‟s Wear and
Men‟s Wear Practical - 50 50 3 2
PSHSIIIBP202 Surface Ornamentation Practical - 50 50 3 2
PSHSIIIBP203 Market Study and Analysis Practical - 50 50 3 2
PSHSIIIBP204
Elective :
1B - Craft Documentation
2B -Accessory Design and
Development Practical - 50 50 3 2
Total 160 440 600 28 24

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SEMESTER III

Course code Title Theory
/Practical Internal
Mar ks Semester
end Exam Total
Marks Periods/
week Credits
PSHSIIIB301 Entrepreneurship
Development Theory 40 60 100 4 4
PSHSIIIB302 Styling and Image Design Theory 40 60 100 4 4
PSHSIIIB303 Intellectual Property Rights Theory 40 60 100 4 4
PSHSIIIB304 Elective :
1C - Product and Brand
Management
2C - Product Packaging
Theory 40 60 100 4 4
PSHSIIIBP301 Visual Merchandising Practical - 50 50 3 2
PSHSIIIBP302 Creative Fashion
Presentation and Promotion Practical - 50 50 3 2
PSHSIIIBP303 Draping for Cost ume Styling Practical - 50 50 3 2
PSHSIIIBP304
Elective :
1C - Sustainable Luxury
Wear Design Collection
2C - Jewellery Design and
Development Practical - 50 50 3 2
Total 160 440 600 28 24

SEMESTER IV

Course code Title Theory/
Practical Internal
Marks Semester
end Exam Total
Marks Periods Credits
PSHSIIIBP401 Internship Practical - 400 400 16 16
PSHSIIIBP40 2 Dissertation Practical - 200 200 8 8
Total 600 600 24 24

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Branch III B : Fashion Styling and Product Design
SEMESTER I

Course code Title Theory/
Practical Internal
Marks Semester
end
Exam Total
Marks Periods/
week Credits
PSHSIIIB101 Research Methods and
Statistics Theory 40 60 100 4 4
PSHSIIIB102 Trend Forecasting Theory 40 60 100 4 4
PSHSIIIB103 Design Theory and
Management Theory 40 60 100 4 4
PSHSIIIB104 Elective :
1A - Global Marketing
and Merchandising
2A - History of Textiles
& Costumes Theory 40 60 100 4 4
PSHSIIIBP101 Fashion Illustration and
Designing
Practical - 50 50 3 2
PSHSIIIBP102 Fabric Studies and
Sourcing Pract ical - 50 50 3 2
PSHSIIIBP103 Sustainability in Product
Design Practical - 50 50 3 2
PSHSIIIBP104
Elective :
1A :Communication
Skills and E -Commerce
2A - Footwear Designing Practical - 50 50 3 2
Total 160 440 600 28 24

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Course Code Title Periods/ week Marks Credits
PSHSIIIB101 Research Methods
and Statistics 4 100 4
Objectives:
 To develop the understanding of various types of research and methods to carry out
specific type of research
 To develop the ability to identify research problems pertaini ng to their field
 To enable students to adapt research methodology according to the need of the study
 To inculcate understanding of methods of data collection and its i nterpretation
 To enable students to write research proposal and report
 To learn basic p rinciples and concepts in statistics
 To enable them to select an appropriate test for testing hypotheses


Course Content Periods
Unit I Fundamentals of Research
 Meaning and objectives of research, concepts of research,
research theories, signific ance of research, research process,
hypothesis, testing
 Definition and identification of research problems, selection of
area of research, formulation of hypothesis and objectives,
research design, sampling technique , variables, types of
variables
 Types of Research - Ex post facto, Analytical, applied,
fundamental, historical, survey, field study, intervention study,
Conceptual, experimental, case study, exploratory, social
research, longitudinal and cross sectional studies, Qualitative
and quantitative rese arch, etc. 15
Unit II Research design
 Basic principles research design, exploratory research design,
descriptive research designs, experimental design
 Sampling, population and sample; Probability sampling - simple
random sampling, Complex random sam pling viz. systematic
sampling, stratified random sampling, cluster sampling, area
sampling& multi -stage sampling, Sampling with probability
proportional to size, Sequential sampling; Non -probability
sampling - convenience, purposive, quota &snowballing
methods; Practical considerations in sampling and sample size.
 Types of data - primary and secondary data, tools and techniques
of data collection, informal and focused group discussion, 15

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interview, questionnaire, observation, social mapping,
projective techniq ues
 Measurement - Concept of measurement, validity and reliability,
levels of measurement - nominal, ordinal, interval, ratio

Unit III Data analysis and report writing
 Data Analysis: Descriptive analysis - Uni-variate analysis
(frequency tables, ba r charts, pie charts, percentages), bivariate
analysis – cross tabulations and chi -square test including testing
hypothesis of association.
 Interpretation of data and report writing - layout of a research
paper, writing of a research proposal, research re port writing
15
Unit IV Statistics
 Introduction to statistics, basic principles and concepts in
statistics, descriptive statistics and its applications, applications
of descriptive statistics, characteristics of distributions:
skewness, kurtosi s, percentage, percentile ranking and
frequencies
 Testing hypotheses: Levels of significance and estimation ,
errors in hypothesis testing: Type I, Type II
 Parametric tests of difference: T test, ANOVA and post hoc
analysis of significance, parametric te sts of association, non -
parametric tests of difference, non -parametric tests of
association, Chi -square test
 Guidelines for selecting an appropriate test
15

References:
 Bryman A & Bell E. Business Research Methods – Oxford University Press.
 Cooper, D. & Schindler, P. (2009) Business Research (9th Ed). TMGH, UK: McGraw
Hill Publishing Co.
 Gupta S. L & Gupta H (2012) Business Research Methods . India : McGraw Hill
Education Private Limited
 Kothari, C R. (2009) Research Methodology (2nd Ed).New Age Publishe rs New Delhi
 Singh, Y.K. (2006) Fundamental of Research Methodology and Statistics New Age
Publishers New Delhi

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Course Code Title Periods/week Marks Credits
PSHSIIIB102 Trend Forecasting 4 100 4
Objectives:
 To understand the relationship of forecasti ng to product development and the need for
forecasting knowledge for all aspects of apparel and textile businesses.
 To integrate consumer, aesthetic and quantitative trend information into the product
development process.
 To teach global trends in depth through various forecast journals, magazines like
Promostyl etc. Student will be given exhaustive assignments to learn and interpret the
Fashion forecast .

Course Content Periods
Unit I  The Basics of Fashion Trends & Forecasting
 Fashion and Fashion Cycle s
 Fashion Forecasting Process
 Format of Trend Forecasts
 Long and Short Term Trends and Forecasting
 Project on Fashion changes/Fashion Cultures/ Fashion
campaigns/ illustrations and advertising 15
Unit II  Consumers and Diffusion of Innovations, Researching the
Consumer
 Process and Methods of Fashion Trend Analysis & Forecasting 15
Unit III  Various tools, Sources & methodologies applied to study the
trend forecast.
 Mood/Trend Board in -class presentation and discussion
Survey of various Trend forecast agenci es & its interpretation.
 Format of Trend Forecasts & Influence of Trend Forecasting on
Business Decisions
 Study of International/ National level fashion designers and
brands, (Introduction of the Designer, Education , Specialty,
Brand / label, Contribution to Fashion, Product range, Outlets,
Collection Showcase) 15
Unit IV  Social Responsibility & Sustainability Related to Fashion
Trends and Forecasting
 Final Project – New Line Development - Mood/Trend Board 15

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Item No. – 4.7
Due - Focus Group Report Due - Project Presentati ons to the
Industry Board - Final project presentations

References:
 Brannon, E. L. (2005).Fashion Forecasting (3rd ed.). Fairchild Publications: New
York:
 Hethorn, J., & Ulasewicz, C.(2008).Sustainable Fashion: Why Now?Fairchild
Publications: New York
 Lawson, Bryan, (2006) How Designers Think: The Design Process Demystified,
Routledge,
 McKelvey, Kathryn, Munslow, Janine, (2011)Fashion Design: Process, Innovation
and
 Mendelsohn, L. B (1987) Trend Forecasting with Intermarket Analysis: Predicting
Globa l Porter, A, W., Elements of De sign – Space, Davis Publications
Practice, John Wiley & Sons
 Regan, C. L. (2008). Apparel Product Design & Merchandising Strategies. Upper
Saddle River, Pearson Prentice Hall: New Jersey
 Stone, Terry Lee(2010)Managing the D esign Process - Concept Development: An
Essential Manual for the Working Designer, Rockport Publishers



Course Code Title Periods/week Marks Credits
PSHSIIIB10 3 Design Theory and
Management 4 100 4
Objectives:
 To make the students understand the i ntricacy and importance of Design.
 To enable learners to interpret and make use of elements of design in prints, products
and styling ..

Course Content Periods
Unit I Introduction to Design
 Aesthetic Sense
 Types of Design: Structural and Decorative
 Objectives of Design: Function, beauty and Expressiveness
 Design Concept: Application
 Elements and principles of Design 15
Unit II Innovative use of Colour and other elements in Art and Design
 Application: Interior and Apparel Design, Commercial Art and
product Design 15

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Item No. – 4.7
Unit III Design Management -
 Importance, Timeline
 Managing the design strategy
 Identifying opportunities of design 15

Unit IV  Understanding audience and market
 Interpreting client and customer needs
 Auditing use of design
 Establishing desi gn strategy
 Promoting and selling the design strategy 15
References:
 Publishing Co. London.
 Bhatt. P. & Goenka S. (2001); Foundation of Art & Design (2nd Ed). Lakhani Book
Depot. Mumbai
 Cliffton C., Mogg & Paine. M. (1988). The Curtain Book. Reed Internat ional Books.
NewYork.
 Craig. H. T. (1987). Homes with Character. Glencoe Publishing Co. Inc. U.S.A.
 Craig. H. T. (1987). Homes with Character. Glencoe Publishing Co. Inc. U.S.A.
 Damhorst. M. L., Miller. K. A. & Michelman. S. O. (2001). The meaning of Dress .
Fairchild, New york.
 Diane. T. & Cassidy T. (2005). Colour Forecasting. Blackwell Publishing Co. Great
Britain.
 Gill. R. W. (1994). Rendering with Pen & Ink. Thames & Hudson Ltd. London.
 Gilliat M. (1986). The Decorating Book. Library of Congress Catalog uing
Publications, Great Britain.
 Hauser. P. W. (1994). Greeting Card & Gift Wrap. North Light Books, Ohio.
 Hendy J. (1997). Balconies & Roof Gardens. New Holland Publishers (UK) Ltd. U.K.
 Hiney. I. M. (1998). Fabric Covered Boxes. Sterling Publishing Co. Inc. New York.
 Kathryn Best ( 2006 ) Design Management: Managing Design Strategy, Process and
Implementation AVA Ppublishing , Switzerland.
 Lehri. R. M., (1999), Folk Designs & Motifs from India, Dover Publications Inc, New
York.
 Lewis E. L. (1980). H ousing Decisions, The Good Heart, Will Cox Co. Inc, Great
Britain.
 Seetharaman. P. & Pannu. P. (2005). Interior Design & Decoration. First Edition,
CBS Publishers & Distributors. New Delhi.
 Sheen. J. (1992). Flower Crafts. Salamander Books Ltd. New York.
 Smith. A. (1995). Big book of Paper Craft. Usborne Publishing Ltd. England.
 Wilson. J. (2005). Handbook of Textile Design – Principles, Processes & Practice.
Woodhead Publishing Ltd. England.

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Course Code Title Periods/week Marks Credits
PSHS IIIB10 4 Elective :
1A - Global Marketing
and Merchandising 4 100 4
Objectives
 To impart knowledge of marketing and merchandising.
 To impart knowledge about global marketing to students and to develop their ability to
market fashion products in a competiti ve global environment.
Course Content Periods
Unit I Fundamentals of Global Marketing
 Environment of global marketing
 Theoretical foundations of global marketing
 Cultural foundations of global marketing
 Foreign Entry
 Global market analysis
 Import and Export, Export expansion Licensing,
 Strategic alliance, and FDI
Local Market Analysis
 Understanding the local customers
 The mature markets: US, EU, and Japan
 The new growth markets: Asia, Middle East, and Latin America
 The emerging markets: Russia and Ea st Europe, developing
countries
 The China market
Global Marketing Management
 Global marketing planning and STP
 Global marketing mix: the 4Ps Organizing for global marketing
15
Unit II Merchandising Fundamentals 15

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 Role & responsibilities of a merchandiser ,
 Market Knowledge and four P‟s
 Market Segmentation, Factors for segmentation: Demographic
trends, psychographics, social force, government influences,
economic trends
 Market penetration and development
 Merchandising systems: Business to business relatio nships -
wholesaling, Business to ultimate consumer transactions -
retailing
Merchandise Planning
Line planning:
 Evaluating merchandising mix and forecasting offerings,
Merchandise budgets and assortment plans, delivery and
allocation plans
 Determining the l ength of selling periods: timing merchandising
calendars (selling and transition periods)
 Forecast based merchandise plans (regional and local economic
and cultural influences during the period trend and end of period
trend analysis)
Dimensions of planni ng product lines
 Pricing dimensions: Pricing Income statements, Pricing and
costing, Pricing Strategies, Pricing variables, Pricing
relationships and strategic pricing, Components of pricing
strategies, Costing principles and strategies, Types of costing
 Assortment dimensions: Merchandise assortment, SKU stock
keeping unit
Line development:
 Line concept/ finished goods buying/ sourcing, product
development (creative design, line adoption, technical design)
 Line development and computer technology: CAD s ystems,
PDS, PIMS, Videoconferencing, Customization: Body
scanning, Interactive on -line fashion information services, Web
based data management systems
Line presentation:
 Internal line presentation, wholesale online presentation and
retail line presentati on

Unit III Quality assurance
 Definition and importance of quality management 15

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 Consumers‟ perception of quality, company responsibility
 Deming‟s 14 points, Juran‟s 10 steps to quality improvement,
Sigma six strategy
 Standards and specifications.
Quality determinants
 Raw materials, pattern and fit, construction
Quality and sampling procedures
 Statistical Process Control (SPC)
 Merchandise Checking procedures: Quantity checking and
quality controllers, Marking merchandise, Loss prevention:
Shop lifting, Deterrents and controls, Electronic Article
Surveillance (EAS)
Unit IV Information Technology for Merchandising
 Quick response business systems:
 Customer driven systems (POS) ,Universal product code (UPC),
E-commerce, (ERP), Enterprise Resour ce Planning, Electronic
data interchange, Smart labels and Radio frequency
identification, Time based competition, Agility, Partnering
(external and internal) 15
References:
 Boyd, H. W. (1995) Marketing management: Strategic approach with a global
orient ation. Chicago: Irwin / Richard Irwin.
 Davar, R. S. (1982) Modern marketing management, Progressive: Bombay
 Diamond, E. (2006) Fashion retailing: A multi -channel approach, New Jersey:
Pearson/Prentice Hall. Donnellan, J. (1999) Merchandising buying and ma nagement,
New York: Fairchild Publications.
 Ed. Hines, T. and Bruce, M. (2001) Fashion marketing. Buttersworth Heinemann:
Oxfor
 Jackson, T. & Shaw, D. (2001) Mastering fashion buying and merchandising
management, Palgrave: New York
 Jarnow, J., Guereira, M. & Judelle, B. (1987). Inside the fashion business. (4thEd.).
MacMillan: New York
 Johansson, J. K. (2009). Global Marketing: Foreign Entry, Local Marketing & Global
Managem ent, 5th Ed., McGraw -Hill Irwin
 Kale, N. G. (1995). International marketing. Vipul P rakashan: Mumbai
 Kale, N. G. (1998). Fundamentals of marketing and finance. Manisha Prakashan:
Mumbai

Course Code Title Periods/week Marks Credits
PSHSIIIB104 Elective :
2A - History of 4 100 4

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Textiles and
Costumes
Objectives: -
 To study the differe nt traditional textiles and their origin.
 To study costumes through the ages in relation to art, fabric, footwear, head dress &
other accessories during different periods.
 To learn the history of fashion from ancient Egypt to modern era
 To learn the histor ical reasons o f fashion - practical, sociological, cultural and
political of each era
 To critical think and make connections through history that are relevant to
understanding the current field of Fashion Design.


Course Content Periods
Unit I Overview of history of Indian and world textiles
 Textiles of Eastern region
 Textiles of Western region
 Textiles of Northern region
 Textiles of Southern region
World Textiles
 Origin of textiles and its relation to ancient civilisation
 Sassanian textiles, Central A sian textiles, North west
 The Far East
 European and American textiles 15
Unit II History of Indian Costumes: Costumes and accessories during -
 Indus valley
 Vedic period,
 Mauryan & Sunga Period and
 Satavahana period
 Kushan period,
 Gupta period,
 Costum es of Pre - Mughal, Mughal and Post - Mughal Period 15
Unit III History of World Costumes
 Mediterranean
 Central & Northern Europe
 Europe from Byzantium to the 1800‟s 15

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 Western Europe : Italian, Spanish and French, Rome
Unit IV 19th Century antique civili zations - Textiles and Costumes
 The influence of each era on the fashion industry (project) 15


References: -
 Biswas . A, Indian Costumes, (2003), Publication Division .
 Bhandari V. (2004). Costume, Textiles & Jewellery of India – Traditions in
Rajasthan ., Prakash Books India (P)Ltd., New Delhi .
 Biswas. A. (1985). Indian Costumes . Publication Division Ministry of Information
and Broadcasting. New Delhi .
 Chattopadhyaya K. (1976). Carpets and Floor coverings of India . (Revised edition).
D.B. Taraporewala Sons & Co. Pvt Ltd. Bombay .
 Chattopadhyaya K. (1985). Handicrafts of India . (Revised Edition). Indian Council
for Cultural Relations. New Delhi .
 Gillow J and Barnard N. (1991). Traditional Indian Textiles . Thames and Hudson Ltd.
London .
 Gorsline D. (1993) A History of Fashion: A Visual Survey of Costume from Ancient
times Batsford, London, United Kingdom.
 Irwin J. and Hall M. (1971). Indian Painted and Printed Fabrics . Calico Museum of
Textiles. Ahmedabad .
 Planche J R (2001) , History of British Costumes. Nabu Press, United States.
 Kothari G. (1995). Colourful Textiles of Rajasthan . Jaipur Printers Pvt. Ltd. Jaipur.
 Lynton L. (1995). The S ari. Thames and Hudson Ltd. London.
 Murphy V. and Gill R. (1991). Tie-dyed Textiles of India .Victoria and Albert
Museum. London.
 Naik S. (1996). Traditional Embroideries of India . A.P.H. Publishing Corporation.
New Delhi.
 Bhatnagar P (2004), Traditional I ndian Costumes and Textiles , Abhishek Publications
Chandigarh .
 Pathak A. (2005). Pashmina . Roli Books. New Delhi .
 Kumar R, (1999), Costum es and Textiles of Royal India, Christie‟s Boo, London.
 Untracht O. (1997) . Traditional Jewellery of India . Thames and Hudson Ltd. London.


Course Code Title Periods/week Marks Credits
PSHSIIIBP10 1 Fashion Illustration and
Designing 3 50 2
Objectives
 To develop drawing and designing skills using various hand and computer aided
techniques.

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 To learn design process t hrough mood board, color board, fabric board, range plan
sketches and specification drawings.
 To develop the ability of rendering of embellishments like embroidery, beadwork,
zardozi, etc.

Course Content Periods
Unit I Basic Drawing and colour rendering techniques
 Drawing 2 Dimensional and 3 Dimensional Figures
 Pencil Shading
 Use of different Colouring Media
Exploration of illustrating the human form (Women’s, Men’s and
Children’s figure)
Drawing of Croquis
 Women‟s and Men‟s Croquie -8 head and 10 head fi gures
 Figure analysis
 Fashion model drawings (any four) 15
Unit II Rendering: Prints, woven, knits, wool, fur, lustrous, dark, sheer, lace,
embellishment
Technical Fashion Sketching
Development of designs illustrating garment components, silhouettes
style details and fabric textures
Creating fashion specific illustrative work of Women’s Wear &
Men’s wear
Drawing Designs Formalwear, Leisurewear, Active wear/ Sportswear,
Holiday / resort wear, Party wear, Sleepwear (any two for women and
any two for men)
Creating fashion specific illustrative work of and Kids wear (Girls) -
Formal Wear, Casual wear
Kids wear (Boys & Girls) - Formalwear, Party wear, Playwear,
Holiday / Resort wear, Sleepwear, School wear , Active wear Indian
wear, Traditional Indian wear (any two for boys and any two for girls)
Development of Art Portfolio and portfolio presentation using Adobe
Photoshop/Illustrator 15
References:
 Allison, S., Walker, T. and Wycheck (2006), A. Basic Jewelry Making: All the Skills
and Tools You Need to Get Started, Stackpole Books
 Aristides, C., Bejeweled: Beautiful Fashion Jewelry to Make and Wear Using
 Chaisty, A. (2011), Basics Fashion Design: Fashion Jewelry, Ava Publishing SA
 Crystals, Beads, and Charms, St. Martin's Press, 2007

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 Drawing on the right side of the brain – Betty Edward
 Drawing with the artist within – Betty Edward
 Exploring the infinite – M.C. Escher
 Kathleen, B. (1998), Creative Clothes and Accessories for Children, Sally Milner
Publications
 Manual of shoes making by Clark
 Mizuno,K. I (2007), Bea d weaving Brilliance: Make Beautiful Jewelry as You Learn
Off-Loom Techniques, Japan Publications Trading Company
 Peacock, J. (2000), Fashion Accessories, Thames & Hudson, Limited
 Phyllis, G. T.( 2003), Encyclopedia of Fashion accessories
 Reader‟s Digest A ssociation (2005), New Complete Guide to Sewing: Step by Step
Techniques for Making Clothes and Home Accessories
 Rendering with Pen & Ink – Robert W. Gill
 Swam Siddha Manuals of Footwear Technology By FDDI
 The Complete work – M.C. Escher


Objectives
1. To study the textile materials with an emphasis on fibers, yarns, construction, color, and
finish.
2. To analyze and identify fibre types using the characteristics of fabric hand and visual
appearance.
3. To explore and analyze characteristics of wide range fabrics available in market.

References:
 Clarke, W. (1977). Introduction to Textile Printing. London: Newness Butterworth Course Code Title Periods/week Marks Credits
PSHSIIIBP102 Fabric Studies
and Sourcing 3 50 2
Course Content Lectures
Unit I Identification of
 woven fabrics
 knitted fabrics
 nonwoven fabrics
Fabric sourcing and Preparation of S watch book 15
Unit II Identification of
 printed and painted fabrics
 embroidered fabrics
 surface ornamentation techniques
Fabric sourcing and Preparation of Swatch book 15

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 Colliner, B. J & Tortora P. G. (2001) Understanding Textiles. (6th Ed.) Upper Saddle
River, N. J: Prentice Hall Inc
 Corbman, B. P. (1983). Textiles: Fibre to Fabric (6th Ed.)McGraw Hill. New York
 Irwin J. and Hall M. (1971). Indian Painted and Printed Fabrics. Ahmedabad: Calico
Museum of Textiles.
 Kulkarni,S.V.(1986). Textile dyeing operations . Noyes Publication. New Jersey
 Naik S. (1996). Traditional Embroideries of India. A.P.H. Publishing Corporation.
New Delhi
 Wynne, A. (1997). Textiles: Motivate Series. London: Macmillan Company

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Course Code Title Periods/week Marks Credits
PSHSIIIBP103 Sustainab ility in product
design 3 50 2
Object ives:
 To get acquainted with various units in the industry that practice sustainability
 To get hand -on experience in designing a marketable sustainable product


Course Content Periods
Unit I Designing a sustainable collection based on (one set each)
 Trousseau Gifting
 Corporate Gifting
 Textiles for Home Décor
Create Inspiration Board, Mood Boards and Design Boards
15
Unit II Construct any one collection
 Trousseau gifting
 Corporate Gifting
 Textiles for Home Décor
Emphasis should be given to the pa ttern development, placements on
the fabric, design features and finishing of the garment
Window Display
Photo Shoot 15
References:
 Allison, S., Walker, T. and Wycheck (2006), A. Basic Jewelry Making: All the Skills
and Tools You Need to Get Started, Stac kpole Books. United States.
 Aristides, C., Bejeweled (2007), Beautiful fashion jewelry to make and wear using
crystals, beads, and charms. St. Martin's Griffin, New York.
 Chaisty, A. (2011), Basics Fashion Design: Fashion Jewelry, Ava Publishing, SA.
 Clifton.C. et al (1991), The complete Home decorator, Conran octopus Ltd, London.
 Edward B,(2012) Drawing on the right side of the brain, Tarcher; 4 edition
 Edward B ,(1987), Drawing with the artist within, , Touchstone
 Escher M.C (1989), Exploring the infinit e , H.N. Abrams, Amsterdam
 Kathleen, B. (1998), Creative Clothes and Accessories for Children, Sally Milner
Publications, Australia.
 Levine M (1998), Living rooms, Rockport publishers, USA.
 Lawson, Bryan, (2006), How Designers Think: The Design Process Dem ystified,
Bryan Lawson, London

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 Luke. H., (1996), Soft Furnishings, New Holland publishers Ltd, Singapore.
 Kathryn M, & Janine M, (2011), Fashion Design: Process, Innovation and Practice,
John Wiley & Sons. United Kingdom
 Mizuno, K. I (2007), Bead weaving Brilliance: Make Beautiful Jewelry as You Learn
Off-Loom Techniques, Japan Publications Trading Company, Japan.
 Peacock, J. (2000), Fashion Accessories, Thames & Hudson, Limited, New York.
 Philips B, (2000), Hamlyn book of decorating, Octopus Publishing L td, London.
 Phyllis, G. T.( 2003), Encyclopedia of Fashion accessories.
 Reader‟s Digest Association (2005), New Complete Guide to Sewing: Step by Step
Techniques for Making Clothes and Home Accessories, Readers Digest
 Gill R,(1973), Rendering with Pen & I nk, Thames & Hudson
 Stepat, D.D, (1971), Introduction to Home furnishings, The Mac Millan Co,
NewYork.
 Stone, Terry Lee (2010), Managing the Design Process - Concept Development: An
Essential Manual for the Working Designer, Rockport Publishers.
 Stone, Te rry Lee, (2010) Managing the Design Process: Implementing Design: An
Essential Manual for the Working Designer, Rockport Publishers.
 Swam Siddha Manuals of Footwear Technology By FDDI
 Wilhide, E and Copestick, I. (2000), Contemporary Decorating, Conron oc topus Ltd.,
London.


Course Code Title Periods/week Marks Credits
PSHSIIIBP10 4 Elective :
1A : Communication Skills
and E -Commerce 3 50 2

Objectives:
 To understand b asics of E -Commerce and its Terminology (for example POS, UPC,
EDI ERP, RFID) and their applications
 To realize the benefits of E-Commerce vs. Traditional Commerce and Paper
Document v/s Electronic Document
 To experience the Internet Environment for E - Commerce with B2B, B2C
transactions, providers and vendors.
 To learn the importance of effective communication
 To train in the skills of effective one -to-one communication
 To understand communication tools used in formal situations
Course Content Periods
Unit I Effective Communication
 The basic principles of communication
 Barriers to co mmunication
 Listening 15

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 Using language effectively
 Giving an effective speech or presentation
o Handling questions
o Using body language
o Using PowerPoint
Group communication
 Running a meeting
 Handling a difficult audience
 Handling criticism and conflict in the workplace
 Narratives as an essential part of public speaking
Interviewing and writing skills

Unit II Introduction to E -Commerce and E -Business in Fashion Products:
 Literature Survey of E -commerce and fashion business in India
 Browsing through and stu dying selected brands that deal in
online selling
 Contacting E-trading B2B and B2C companies and conducting a
brief survey to understand the process of setting up and E -
Commerce system
 Setting up a website for conducting web trading
 Process of bar coding a nd tagging system
Setting up Internet and Extranet systems for E -Commerce
Overview of Tracking tools for E -Commerce, Internet Bandwidth and
Technology Issues 15

References :
 Bharat, B (2008) Electronic Commerce – Frame work technologies and Applications (3rd
Ed). Tata McGraw Hill Publications: New Delhi
 Bajaj, K and Nag, D (2008) Ecommerce - the cutting edge of Business, Tata McGraw Hill
Publications: New Delhi
 Kalakota et al, Frontiers of Electronic Commerce (2004), Addison Wesley Longman;
Singapore
 Davi d. E- Commerce Strategies, Technology and applicationsindia: Tata McGrawHill
 Jeffrey. Introduction to E -commerce Tata - McGraw Hill: New Delhi
 Brahm. E -Business and Commerce - Strategic Thinking and Practice Biztantra
 Google Aps engine (Severance) O‟Reill y
 Hadoop: The Definitive Guide (White) O‟Reilly
 Web Technology: Ramesh Bangia

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 Adair , J. Effective Communication (2009) (Rev Edition): The most important
management skill of all (Most Important Management Tool of All) Pan Macmillan:
London
 Burtis, J. &Turman, P. (2006) Group Communication Pitfalls -Overcoming Barriers to an
Effective Group Experience, SAGE publications Inc.
 Murphy H. 2008) An Effective Business Communication Tata McGraw -Hill: New Delhi
 Chellamal. Learning to Communicate (2004). Kamakhy a Publication, Anna University:
Coimbatore
 Rutherford and Andrea (2001). Basic Communication Skills for Technology, Addison
Wesley Longman: Singapore
 Reader‟s Digest (1997) Write better, speak better. Reader‟s Digest Association: New
York

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Course Code Title Periods/week Marks Credits
PSHSIIIBP104 Elective :
2A- Footwear Designing 3 50 2
Objectives:
 To comprehend the entire gamut of footwear products and application of textiles in
Footwear designing and making.
 To develop skills in design drawing, materi al and structures and geometry with a
thorough understanding of various material properties enhancing working and
representational skills in designing and developing footwear.

Course Content Periods
Unit I Design Process Overview/Research and Inspiratio n for footwear

Case study of any footwear brand and study its Brand Identity ,
Target consumer characteristics , Functionality , Season , Price Range ,
Inspiration Research Resources , Research Stages and Goals
Concept and mood -board development for footwear
 Picking a color story
 Picking materials and hardware and patterns
 Finding the right images and creating an inspirational tool for
the whole design process 15
Unit II Designing the collection for footwear with following guidelines:
 Consumer age and occupatio n
 Functionality
 Season for this collection
 Materials, leather, fabrics, trims, special techniques
 Colors, swatches and prints
 A clear concept and a complete research in the form of a mood -
board or a collage or photographs and real samples of
techniques, ha rdware or materials to use. 15
Visits: footwear manufacturing unit to understand the viability of the design
References
 Baxter M.,(1988), Product Design, CRC Press, Florida, USA.
 Bordoli, B., (1966) “The Boot and Shoe Maker”, The Gresham Publishing Co. Lt d.,
4th edition, London.
 Brannon L, (2010), Fashion Forecasting (2nd Edition), Paperback from Fairchild
Pubns.

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 Jones J K,( 1992), Design methods, John Wiley and sons, New York.
 Katz, R.J., (1979), “Footwear: Shoes and Socks You can make Yourself” Reinhold ,
New York.
 Lyon, D., (1979) “Modern approach to Footwear pattern cutting”, 2ndEdn.
 Morton D.J, (1964), The Human Foot, Hafner Publishing Co, New York, London.
 Patrick, H.J.,(1983) “Modern pattern cutting and design”, Mobbs and Lewis Ltd.,
Kettering, Engl and.
 Skoggard, I.A.( 1996), “Modern Shoe Making – Lasting”, SATRA Publication,
Sharpe.
 Thornton J.H (1970), Text book of Footwear Manufacture, National trade Press Ltd,
London.
 Thornton, J.H., (1970) “Text book of footwear Manufacture”, National Trade Pres s
Book Ltd., London.
 Thornton, J.H., (1970) “Text book of Footwear Materials”, The National Trade Press
Ltd., London.
 Thornton, J.H.,(1970) “Text book of Footwear Manufacture”, National Trade Press
Ltd., London.
 Wilhelm, A., (1988) “Tips for shoe product ion” Vol. I, II & III, HuthigBuchVerlag,
Heidelberg.

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Item No. – 4.7
SEMESTER II
Course code Title Theory/
Practical Internal
Marks Semester
end Exam Total
Marks Periods/
week Credits
PSHSIIIB201 Art Appreciation Theory 40 60 100 4 4
PSHSIIIB202 Organisational and
Consumer Behaviour Theory 40 60 100 4 4
PSHSIIIB203 Supply Chain and
Logistic Management Theory 40 60 100 4 4
PSHSIIIB204 Elective :
IB - Apparel Category
Management
2B - Lifestyle and
Accessory Category
Management Theory 40 60 100 4 4
PSHSIIIBP201 Fashio n Styling f or
Women‟s Wear and
Men‟s Wear Practical - 50 50 3 2
PSHSIIIBP202 Surface
Ornamentation Practical - 50 50 3 2
PSHSIIIBP203 Market Study and
Analysis Practical - 50 50 3 2
PSHSIIIBP204
Elective :
1B - Craft
Documentation
2B - Accesso ry Design
and Development Practical - 50 50 3 2
Total 160 440 600 28 24
The candidate is required to submit the certificate of completing One Year Diploma course in
: “CAD -CAM and Computer Aided Technologies in Textiles and Apparel Sector – Basic and
Intermediate ” by the end of semester II .

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Course Code Title Periods/week Marks Credits
PSHSIII B201 Art Appreciation 4 100 4
Objectives:
 To gain an insight into the various aspects of the History of Art right from the origin.
 The teach the students abo ut the historic importance and relevance of the various
aspects and phases of the Art
 To be able to relate the se aspects to Fashion, Textile and Costumes from past to
present
 To take inspiration from these for their own creations
Course Content Periods
Unit I Introduction Pre -historic Art
 India - It‟s geographical , historical and cultural dimensions The
Oriental (Eastern) and the Occidental (Western) view of life ( A
comparative study)
 Religion and Art-their interfaces in traditional forms of art,
archit ecture & sculpture.
 Translation of a religious ideal into visual arts (Icons, Symbols,
Relics, Signs , etc.) 15
Unit II  The evolution of the human form in Indian Sculpture (from
Mohenjo -Daro to Gupta Period)
 Painting tradition s in India.
 Tribal and Rural art
 Egyptian Art
 Greek and Roman Art 15
Unit III  The Miniature Tradition –it‟s making and meaning -the Jain,
Rajasthani, Mughal and Pahari schools
 The changing forms and features of Indian Sculpture and
Architecture from Pallava and Chola dynasty.
 The cont emporary Indian Art -A general survey
 Medieval Europe: The birth of major religions
 The Renaissance and it‟s masters 15
Unit IV  Mannerism, Baroque, Realism and Post -Impressionism
 Cubism
 Fauvism
 Surrealism

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References:
 Arnason , H. H. and Mansfield, E.C. (2012) A History Of Modern Art (7th ed),
Pearson: U.K
 Boucher , F. (1987) 2000 years of fashion: The History of Costume and Personal
Adornment, Harry and Abrams Inc. publishers: New York
 Brown , P (1959) Indian architecture (Hindu & Buddhist), D. B. Tarapor evala Sons:
Mumbai
 Brown , P (2005) Indian architecture (Islamic), Palmer Press: U.K
 Dar, S. N. (1969) Costumes of India and Pakistan , D. B. Taraporewala Sons & Co,
Bombay
 Doreen , Y. (1992 ) Fashion in the western world, 1500 -1900 , B T Batsford Ltd,:
Londo n.
 Fas, (1997) Fashion Design 1850 -1895 , The Pepin Press: Amsterdam.
 Harris, J . (1993) 5000 years of Textiles , British Museum: London.
 Hart, A (1998) Historical Fashion in Detail - The 17th and 18th Centuries , V &A
Publications : London .
 Hill, M H. (1987) The Evolution of Fashion 1066 to 1930 , B T Batsford Ltd: London.
 Janson , H.W.(1997) History Of Art (2nd ed), Thames and Hudson: U.K
 Gertoud, L. (2000 ) A History of Fashion in the 20th Century , Konemann
Verlagsellschaft Mbh: Cologne.
 Peacock , J. (1993) 20th C entury Fashion - The Complete Source Book , Thames and
Hudson Ltd., London.
 Peacock , J. (1997) Fashion Source book - The 1930's , Thames and Hudson Ltd.:
London.
 Peacock , J. (1997) Fashion Source book - The 1950's , Thames and Hudson Ltd. :
London.
 Peacock , J. (1997) Fashion Source book - The 1970's , Thames and Hudson Ltd.:
London.
 Peacock , J. (1998) Fashion Source book - The 1960's , Thames and Hudson Ltd.:
London.
 Racinet, A . (1998) The Historical encyclopedia of costumes , Studio editions: London.
 Racinet, A . (2000) The history of European Costume: Period, Styles and Accessories,
Collins and Brown Ltd. : London
 Read , H. (1959) A Concise History Of Modern Painting , Frederick A. Praeger: U.K
 Rocinet , A. (2006) The Complete Costume History , Tashen, Koln.
 Rothstein, N . (ed) (1984 ) Four Hundred years of Fashion , V & A Publicat ions:
London.
 Seetling , C. (2000) Fashion The Century of the Designer 1900 -1999 , Konemann
Verlagsellschaft Mbh : Cologne.
 Sivaramamurti , C. (1993) The Art Of India, Harry N Abrams; Reissue: New York
 Tomory , E. (1982) A History o f Fine Arts, Orient Longman; Mumbai
 Turner, W. R. (1989) Folk and Festival Costumes of the World , B T Batsford Ltd.:
London.


Course Code Title Periods/week Marks Credits

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PSHSIIIB202 Organizational and Consumer
Behaviour
4 100 4
Objectives
 To understand the various concepts of organizational behavior
 To develop an understanding towards group dynamics and team building
 To understand the different types of conflict and various means of conflict
management
 To study the various types of consumers
 To understand the effect of consumer behavior on the market
Course Content Periods
Unit I  Introduction to organizational behaviour :
o Definition, Importance, Scope, Fundamental concepts of
organizational behaviour, Different models of
organizational behaviour - autocratic,
custodial,supportive, collegial and SOBC.
o Difference between consumer and organizational
buying, Characteristics of organizational buying, stages
in organizational buying, Models of consumer buying,
Industrial buying 15
Unit II  Group Dynamics and Team building :
 Concept of Group & Team. Theories of Group
Formation - Formal and Informal Groups. Importance of
Team building, Group dynamics and Consumer
Reference Groups, Opinion leadership process
 Conflict Management:
o Definition. Traditional vis -à-vis Modern view of conflict,
Types of conflict – Intrapersonal, Interpersonal,
Organizational. Constructive and Destructive conflict.
Conflict management systems . 15
Unit III  Consumer Personality & Attitudes:
o Consumer as an i ndividual, Meaning of personality,
Consumer attitude and self concept, Development of
personality – Attributes of personality - Nature and
dimensions of attitude – Developing the right attitude. 15
Unit IV  Consumer behavior -
 The study of consumer behavior, profiling target
consumers, understanding needs, consumer needs –
rational / emotional, perception – theories -process -
measurement -mapping.
o Market segmentation, consumer behavior in social 15

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setting, influence of culture on consumer behavior,
Brand loyalty, brand extensions, cognitive theories.
 Consumer decision making process, factors affecting
consumer decision making process, organizational buyer
behavior, factors affecting consumer buyer behavior,
Developments in purchasing practice, relationship
manageme nt, the future of the Indian and International
consumer
References:
 Ghosh , P.K. (2011) Organizational Behaviour, USP
 Hriyappa , B. (2009) Organizational Behaviour, (1st Ed), New Age International: New
Delhi
 Newstorm , J. (2008) Organizational Behaviour – Human Behaviour at Work, 12
Edition, Reprint
 Saha , J. (2006) Management and Organizational Behaviour: Excel books: India
 Setna, Z. and Blythe , J. (2008) Consumer Behaviour (3rd ed) Sgae Publications
 Soloman , M. (2016) Consumer Behaviour – Buying Having Being, ( 12th Ed) Pearson:
New York
 Szmigin , I. and Piacentini , M. (2014) Consumer Behaviour, Oxford university Press:
U.K
 Wright , R. (2006) Consumer Behaviour, Thomson Learning: U.K

Course Code Title Periods/week Marks Credits
PSHSIIIB 203 Supply Chain a nd
Logistics Management 4 100 4
Objectives
 To introduce the concept of supply chain management
 To understand logistics management in fashion industry
 To understand global strategic positioning and E -commerce

Course Content Periods
Unit I Concepts and principles of Supply Chain Management -
 Short interval scheduling (SIS), inventory carrying costs, supply
chain for soft goods.
 Information and technology in supply chain management
Enabling Technologies -
 EDI, EPOS, item coding, EFT, activity based cost ing, etc.
Applications of the information and technology for the SCM in
the fashion industry.
International sourcing process -
 Research, Initial orders, L/C documents, follow -up, final quality
inspection, Shipping documentation 15

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Pricing considerations -
 Competition and merchandise characteristics
Unit II Supply Chain management -
 Generalized supply chain model, Responsiveness, Financial
sophistication, Globalization, Digital business transformation .
Customer accommodation -
 Supply chain service output , Customer satisfaction, Forecasting,
Collaborative planning, forecasting and replenishment, Role of
Customer Relationship Manager
 already covered in Unit III
Supply chain and competitive strategy -
 Customer service objectives, setting customer prioritie s and
service standards, Customer service and customer retention,
Distribution channels, Innovation in distribution, Market driven
supply chain 15
Unit III Logistics -
 Twenty first century supply chains, procurement and
manufacturing, Logistical Interface s, Logistical value
preposition, The work of logistics, Logistical operations,
Logistical operating arrangements, Flexible structure, Supply
chain synchronization
Integrated logistics -
 Logistical operation integration, customer service, supply chain
relationships, global logistics, network integration, relationship
development and management, Marketing sourcing and logistics
decisions 15
Unit IV Logistical resources -
 Information , forecasting, inventory strategy and management,
transportation infrastruc ture, transportation regulation and
management, warehouse managemen t, material handling and
packaging
Logistics system design -
 Logistics positioning, global strategic positioning, integration
theory, planning and design methodology an d techniques
Logistic s administration -
 Organization , planning coating and pricing, performance
measurement and reporting, E -commerce and SCM
Case studies 15
References: -

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Item No. – 4.7
 Bowersocx , D.J. and Clos s D.J. (2008 ), Logistics management - The Integrated Supply
Chain Process, Tata M cGraw -Hill Publishing Company Ltd. : New Delhi.
 Bowersox, D.J., Closs D J & Cooper M.B. , (2009) Supply Chain Logistics Management
(3rd Ed) McGraw -Hill.: New Delhi
 Burt D.N. , Dobbler D.W , Starling S. (2003) World Class Supply Management (7th Ed.)
TMGH, McGr aw-Hill.: New Delhi
 Dornier, P. (2002)Global operations & Logistics. John Wiley & sons Inc. : New York
 Finch. Operat ions Now (3rd Ed.) –McGraw Hill: New Delhi
 Simchi, D, Kaminski, P.&Simchi, E. (2000) Designing and Managing the supply chain
McGraw -Hill Co mpanies Inc. : New York

Course Code Title Periods/week Marks Credits
PSHSIII B204 Elective :
1B - Apparel Category
Management 4 100 4
Objectives:
 To enable students to learn the basics of Category Management.
 To gain an understanding of the practica l approach relating to Category Management
integrated in fashion and apparel sectors .
 To provide an overview of the changing role of the category management function.
 To understand the strategic approach and process being applied by leading suppliers

Course Content Periods
Unit I Concept of Category Management
 Definition and benefits of Category management
 Category management process
 Need for Category Management
 Role of category manager
 Challenges and Best Practices
Analysis of Basic Parameters :
 Sell- through and its significance
 Sales -to- Stock Ratio and its significance
 Relationship between Sell through Ratio and Sales -to- Stock
Ratio
 Determining the Sales Window 15
Unit II  Identifying apparel groups and Types of apparel categories
Category Managem ent Analysis :
 Product Planning Chart 15

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 Samples estimation Chart
 Preparing production Plan
 Production Requirement Plan – Warehouse Requirement
Unit III Merchandise Purchase Plan and Category Management :
 Merchandise Plan – Need for a Merchandise Plan – Process of
Merchandise Planning – Making the process of Merchandise
Planning Interactive – Preparing the OTB Plan – An Alternative
Model for Merchandise Planning – Unit Planning Method –
Sales Curve
 Category assessment
 Category performance
 Category strate gy and tactics
 Category implementation and revision 15

Unit IV Promotion, Range Planning and Visual Merchandising :
 Purpose of Promotional Schemes
 Types of Promotion Schemes
 Execution of Promotion Schemes
 Visual Merchandising an Range Planning - Planogra m
Online category Management
 Online category management
 Traffic drivers , Profit drivers, loyalty builders,
 Behavioral Merchandising 15
References :
 Carlsson M (2015)Strategic Sourcing and Category Management: Lessons Learned at
IKEA (1 st Edition) Lon don Kogan Page
 Cavinato J (2006) The Supply Mangement Handbook (General Finance &
Investing) ,(7th Ed ) New York McGraw -Hill Education
 Jonathan O'Brien J (2015) Category Management in Purchasing: A Strategic
Approach to Maximize Business Profitabi lity (3 rd Edition) London Kogan Page
 Pandit K, Marmanis H (2008) Spend Analysis: The Window into Strategic Sourcing J
Ross Publishing

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
Course Code Title Periods/week Marks Credits
PSHSIII B204 Elective :
2B - Lifestyle and
Accessory Category
Managem ent 4 100 4
Objectives:
 To develop product strategies and manage products.
 To understand the foundations and practice of product management.
 To m anage products in all the phases of their product life cycle.

Course Content Periods
Unit I Introductio n
 Lifestyle product and accessories
 Types and levels of Lifestyle Products and accessories
 Product Life Cycle
Introduction to Category Management :
 Concept ,Categories and their definitions , Need for Category
Management , Beneficiaries of Category Manageme nt, Use of
Category Management
Analysis of Basic Parameters :
 Sell- through and its significance , Sales -to- Stock Ratio and its
significance and relationship s , Determining the Sales Window 15
Unit II Merchandise Purchase Plan and Category Management :
 Merchandise Plan ,Need for a Merchandise Plan , Process of
Merchandise Planning , Making the process of Merchandise
Planning Interactive , Preparing the OTB Plan ,An Alternative
Model for Merchandise Planning , Unit Planning Method – Sales
Curve
Category Manag ement Analysis :
 Making Product Planning Chart , Samples estimation Chart ,
Preparing production Plan , Production Requirement Plan ,
Warehouse Requirement 15
Unit III Profit Margin and Other Parameters :
 Determining the Profit margin , Pricing , Gross Margins , Initial
mark -up, Markdowns , Maintained mark -up, Return on
Investment , Sales -to-stock Ratio and profit Margin Percentage
for a Category , Relationship between Profit margin and Other 15

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Attributes of Product category , Positioning of Category vs
Target Customer Group , Analyzing Sales -to-stock ratio at the
Dimension Level to achieve improved Profitability , Other
Important parameters of performance for a Product Category ,
Developing an Index to compare Productivity of the Space in
terms of ROI for Developing Categ ory/ Sub -category or Retail
Shops, Spaces or Locations, Developing Brand/Store Potential
Index for the Area – Direct Product Profitability
Unit IV Promotion, Range Planning and Visual Merchandising :
 Purpose of Promotional Schemes , Types of Promotion Sc hemes
, Execution of Promotion Schemes , Visual Merchandising an
Range Planning , Planogram 15
References :
 Carlsson M (2015)Strategic Sourcing and Category Management: Lessons Learned at
IKEA (1 st Edition) London Kogan Page
 Cavinato J (2006) The Supply M angement Handbook (General Finance &
Investing) ,(7th Ed ) New York McGraw -Hill Education
 Jonathan O'Brien J (2015) Category Management in Purchasing: A Strategic
Approach to Maximize Business Profitability (3 rd Edition) London Kogan Page
 Pandit K, Marmanis H (2008) Spend Analysis: The Window into Strategic Sourcing J
Ross Publishing


Course Code Title Periods/week Marks Credits
PSHSIIIBP20 1 Fashion Styling for
Women‟s Wear and
Men‟s Wear
3 50 2

Objectives:
 To teach students to appreciat e trends in fashion and to assimilate in occasion specific
styling.
 To enable the students to apply the knowledge of design process in making a
collection through effective fashion styling.

Course Content Periods
Unit I Styli ng for Women’s Wear :
 Party Wear, Casual Wear, Formal wear , Sportswear
 Emphasis should be on novelty in styling and harmony in
presentation reflecting upcoming trends. 15

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 Photo Shoot
Styling for Women’s wear :
Building effective wardrobes with balanced assort ments using
coordinated and mix -matched apparel
Draping techniques using scarves saris and other apparel
Accessorizing with jewelry, bags, belts and other accessories
Accentuating attire using different techniques of make -up and hair -dos
Styling for fashio n shoots and fashion shows and its use in retailing

Unit II Styling for Men’s Wear:
 Party Wear, Casual Wear, Sports wear, Formal wear
 Emphasis should be on novelty in styling and harmony in the
presentation reflecting upcoming trends.
 Photo Shoot
Styli ng for Men’s Wear:
Building effective wardrobes with balanced assortments using
coordinated and mix -matched apparel
Draping techniques using scarves and other apparel
Accessorizing with jewelry, bags, belts and other accessories
Accentuating attire using d ifferent techniques of make -up and hair -dos
Styling for fashion shoots and fashion shows and its use in retailing
15

References:
 Barnfield, Jo, and Andrew Richards (2012) The Pattern Making Primer: All You
Need to Know about Designing, Adapting & Custom izing Sewing Patterns.
Hauppauge, NY: Barron's Educational Series
 Boucher, François(1967) 20,000 Years of Fashion: The History of Costume and
Personal Adornment. New York: Harry N. Abrams
 Daniel le Griffiths (2016 )Fashion Stylist's Handbook, Laurence King
 Hollahan, Lee (2010) How to Use, Adapt, and Design Sewing Patterns. Hauppauge,
NY: Barron‟s
 Imusti (2015) How to Get Dressed: A Costume Designer's Secrets for Making Your
Clothes Look, Fit, and Feel Amazing, Alison Freer
 Jo Dingemans (1999 )Mastering Fashion styling , Palgrave
 Jones, Jen(2007) Fashion Design: The Art of Style. Mankato, MN: Capstone
 Laver, James, La Haye, Amy. De, and Andrew Tucker (2002) Costume and Fashion:
A Concise History. New York: Thames & Hudson

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 Secrets of Stylists: An Insider's Guide to Styling the stars, Grace Mirabella, Sasha
Charnin Morrison(2011) Chronicle Books, San Francisco


Course Code Title Periods/week Marks Credits
PSHSIIIB P202 Surface Ornamentation 3 100 2
Objectives: -
 To introduce the students to the basics of painting, dyeing, printing and embroideries,.
 To equip students with the necessary skills to improve aesthetics and thereby improve
the marketability of the product
 To develop a product using any or namentation technique.
Course Content Periods
Unit I Fabric Painting with novel techniques:
Introduction, tools, material and techniques 15
Unit II Quilting & Patch work:
Introduction, tools, material, techniques and types of embroidery – Cut
work, Cros s stitch, couching, Glass work, drawn thread work. (Any
Two) 15
Unit III Fancy Nets –
Introduction, tools, material, and techniques – Fancy net with Lazy
Daisy , Cross Stitch and Button hole net (Any two) 15
Unit IV Advanced surface ornamentation techni ques (Any two products using
combination of techniques) 15

References: -
 Allison S. (2011 ) Block Printing: Basic Techniques for Linoleum and Wood,
Stackpole Books,
 Campbell J . and Bakewell A (2006) , Complete Guide to Embroidery Stitches:
Photographs, Dia grams and Instructions for Over 260 Stitches, Reader‟s Digest,
Readers Digest
 Christine Risley( 1969 ) Creative Embroidery, Watson -Guptill,
 Corbman, B. P. (2003) Textile Fibre to fabric, MGH International
 Johnson B, (1983) Advanced Embroidery Techniques , Batsford Ltd
 Kafka, Fracis J. (1973) , Hand Decoration of F abrics, Dover Publications.
 Mary Gostelow(1977),The Complete International Book of Embroidery Simons and
Schuster, New Yor K
 Naik S. and Wilson J. (2006) Surface Designing of Textile Fabric, New Age
International
 Polakoff C. (1980) African textiles and dyeing techniques, Routledge & Kegan Paul
Ltd.
 Rick Luttmann (1992)A study of symmetry in surface ornamentation, S.N.J.

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 Thimou P . (2006) Home Screen Printing Workshop : Do It Yourself Techniques,
Design I deas and Tips for Graphic Prints, Quarry Books

Course Code Title Periods/week Marks Credits
PSHSIIIBP20 3 Market Survey and
Analysis 3 50 2

Objectives
 To understand the need and concepts of market research
 To learn the various techniques of data coll ection and data analysis
 To be able to develop the project report and presentations
Course Content Periods
Unit I Introduction to Marketing Research - Basic Concepts and Tools , Types
of Markets, Identification of research objectives.
Data Collection: Sur vey design preparation and administration of data
collection tools 15
Unit II Data analysis
Project Preparation, Report writing and Project presentations
Market Research/ Field Visit to different markets as well as various
exhibitions 15
References:
 Brad ley N (2007 ), Marketing Research: Tools and Techniques,
 David A. K., George V, Day S, Leone R. P, (2011) Marketing Research, 10th Edition,
WSE Series
 Malhotra N K (2007 ), Review of Marketing Research, Vol.2,
 Nargundkar R (2008 ), Marketing Research – Text and Cases,
 Ruth McNeil (2006 ), Business to Business Market Research,



Course Code Title Periods/week Marks Credits
PSHSIIIBP20 4 Elective :
1B - Craft
Documentation 3 50 2
Objectives:
 To impart an in -depth knowledge of textiles and other handicraf ts.
 To inculcate skills of research and documentation of various crafts .
 To provide design solutions to artisans for further evolution of the traditional crafts

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Course Code Course Content Periods
Unit I Introduction to crafts (embroideries, paintings, weaving,
printing, etc.)
Information sourcing on crafts
Craft designs
Prepare questionnaire for survey/ information collection
Assessment 15
Unit II Documenting a craft
Contents of craft document
Layouts and the techniques
Framing videos, photographs, i llustrations
Application of the craft for product/apparel development (two
products)
Presentation of the documentation work 15
References:
 Chattopadhyaya, Kamaladevi, (1963 ) Indian Handicrafts, Indian Council for Cultural
Relations,
 Cooper, Ilay, (1996 )Arts and crafts of India, Thames and Hudson,
 Das, Shukla , (1992 ), Fabric Art - Heritage of India, Abhinav Publications, New Delhi
 Jaitly, Jaya, (1990 ) The Craft Traditions of India, Tiger Books International,
 Jaitly, Jaya, ( 2001 ) Viśvakarmā's Children: St ories of India's Craftspeople, Concept
Publishing Company,
 Ranjan, Aditi and Ranjan, M. P. (2009 ) Handmade in India: A Geographic
Encyclopedia of Indian Handicrafts, Abbeville Press,
 Tribal Arts and Crafts of India, Ministry of Education and Culture, Ind ia, 1982

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Course Code Title Periods/week Marks Credits
PSHSIIIBP204 Elective :
2B - Accessory Design
and Development 3 50 2

Objectives:
 It focus on addressing the entire gamut of accessories and lifestyle products,
 Skill development modules suc h as Design Drawing, Material and Structure, and
Geometry give an understanding of various material properties and enhance the
students' working and representational skills.

Course Content Periods
Unit I Introduction to accessory design:
 Illustration o f various types handbags, hats, gloves , jewelry and
hair accessories .
Concept and mood -board development
 Picking a color story
 Finding the right images and creating an inspirational tool for
 The whole design process
Designing the collection of accessorie s
 Collection of accessories based on different themes : Tribal,
ethnic, contemporary, traditional, and fusion, Consumer age and
occupation.
 A clear concept and a complete research in the form of a mood -
board or a collage or photographs and real samples of
techniques, hardware or materials to use. 15
Unit II Collection and presentation of materials related to the accessories
based on different themes (any three):
 Tribal, ethnic, contemporary, traditional, and fusion (file work
with articles).
 Functionalit y of the accessories
 Season for this collection
 Materials, leather, fabrics, trims, special techniques
 Colors, swatches and prints 15

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Develop accessories from any two themes (head dress, handbags,
jewelry, belts, gloves etc).
Reference s:
 Allison, S., Wal ker, T. and Wycheck (2006 ), A. Basic Jewelry Making: All the Skills
and Tools You Need to Get Started, Stackpole Books,
 Blumenthal E. (2011)Handbag Designer 101: Everything You Need to Know About
Designing, Making, and Marketing Handbags (1st ed.), Voyage ur Press
 Borel F. (2007 ) The Splendor of Ethnic Jewelry. NJ Abram Inc, New York
 Chaisty, A. ( 2011 ), Basics Fashion Design: Fashion Jewelry, Ava Publishing SA,
 Gale, E. and Little, A. (1999) Jewelry Making, McGraw -Hill Companies .
 Genova A. (2011)Accessory Design (1st ed.), Fairchild Publications
 Judith R (1996 ) Strategies for Women. Delmar Publishers , London.
 Kathleen, B. (1998 ), Creative Clothes and Accessories for Children, Sally Milner
Publications,
 Mc Jimsey and Harriet. Art and Clothing Selection. Io wa State University Press,
 Mizuno,K. I, (2007 ) Beadweaving Brilliance: Make Beautiful Jewelry as You Learn
Off-Loom Techniques, Japan Publications Trading Company,
 Peacock, J. (2000), Fashion Accessories, Thames & Hudson, Limited,
 Phyllis, G. T. (2003 ), Encyclopedia of Fashion accessories,
 Reader‟s Digest Association (2005 ), New Complete Guide to Sewing: Step by Step
Techniques for Making Clothes and Home Accessories,
 Schaffer J. (2012), Accessories: Design Practice and Processes for Creating Hats,
Bags, Shoes, and Other Fashion Accessories, Barron's Educational Series

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SEMESTER III
Course code Title Theory/
Practical Internal
Marks Semester
end
Exam Total
Marks Periods
/week Credits
PSHSIIIB301 Entrepreneurship
Development Theory 40 60 100 4 4
PSHSIIIB302 Styling and Image Design Theory 40 60 100 4 4
PSHSIIIB303 Intellectual Property Rights Theory 40 60 100 4 4
PSHSIIIB304 Elective :
1C - Product and Brand
Management
2C - Product Packaging
Theory 40 60 100 4 4
PSHSIIIBP301 Visual Merchandising Practical - 50 50 3 2
PSHSIIIBP302 Creative Fashion
Presentation and Promotion Practical - 50 50 3 2
PSHSIIIBP303 Draping for Costume Styling Practical - 50 50 3 2
PSHSIIIBP304
Elective :
1C - Sustainable Luxury
Wear Design Collect ion
2C- Jewellery Design and
Development Practical - 50 50 3 2
Total 160 440 600 28 24

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Course Code Title Periods/week Marks Credits
PSHSIIIB301 Entrepreneurship
Development 4 100 4
Objectives
 To understand the concept and Theories of entrepreneurship
 To realize the various aspects of promotion for a venture
 To study the legal requirements for setting up an enterprise
 To understand the concepts of demand, supply and market
 To know the various sources of funds to set up a business
 To understand basic accounting and taxation principles
Course Content Periods
Unit I  Entrepreneur and Entrepreneurship -meaning and importance,
theories,Types of Entrepreneurs,Skills/Traits for
Entrepreneurs,characteristics and competency, risk taking,
decis ion making and business planning,Factors Affecting
Entrepreneurship Growth: Economic, Social, Psychological and
Political Factors 15
Unit II  Entrepreneurship Development Process, Project Identification,
Project Formulation Feasibility Study, Financial an d Technical
Evaluation, Project Formulation, Common Errors in Project
Formulation, Specimen Project Report, Ownership Structures –
Proprietorship, Partnership, Company, Cooperative, Franchise.
 Promotion of a venture: opportunity analysis,external
environ mental forces, social -cultural -technological -
competitive -economic factors 15
Unit III  Legal requirements to set up enterprise, raising funds, role of
Government and financial institutions. Managerial economics –
micro and macro -economics, decision making .
 Financial management, Scope of financial management,
Working capital, Sources of finances, Financial institutions
 Basic accounting, Budget and budgetary control, Auditing.
Calculation of taxation, Taxation systems, Exemption and
deduction from taxation, Income and wealth tax 15
Unit IV  Law of demand and supply, functions, elasticity of market -
types, costing including – material cost -labour cost and turn 15

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around - overheads - cost sheets - marginal costing - budget
control and standard costing.

References :
 Charantimath, P.M. (200 6) Entrepreneurship Development and Small Business
Enterprises , Dorling Kindersley (Pvt) Ltd. New Delhi, India.
 Cornwall, J. R., Vang, D. O. and Hartman, J. M. (2016) Entrepreneurial Financial
management - An Applied Approach, (4th edition) Routledge, New York.
 Kumar S.A., Poornima, S.C., Abraham, M.K. and Jayashree, K. (2008) Entrepreneurship
Development , New Age Book International Publishers, New Delhi.
 Nandan , H. (2013) Fundamentals of Entrepreneurship, (Third edition ), PHI Lear ning Pvt.
Ltd. Delhi.
 Ramachandran , K. (2008) Entrepreneurship Development , (1st Edition ) McGraw Hill
Education Priv ate Limited, New Delhi.
 Saini, J.S. (2009 ) Entrepreneurship Development - Programmes and Practices , Deep and
Deep Publications Pvt. Ltd., Ne w Delhi.
 Singh, A. K. (2009 ) Entrepreneurship Development and Management , University Science
Press, New Delhi.



Course Code Title Periods/week Marks Credits
PSHSIIIB30 2 Styling and Image Design
4 100 4

Objectives:
 To develop an aesthetic vision, indispensable in understanding, absorbing, and
generating an innovative visual concept within the fashion world.
 To develop an understanding of the image -maker and stylist‟s role in spotting and
instigating new trends while developing a contextual awarenes s of fashion‟s place
within wider culture.
 To develop basic knowledge of the theoretical and practical aspects of fashion styling
and image design.
Course Content Periods
Unit I Introduction to Styling :
 Styling applied in fashion, art direction, media and popular
culture
 Issues of historical representation, fashion and styling, media
institutions, visual self -representation and power
Relationship between Styling and Image
 Mechanisms involved in Image Making and Styling
 Exploration of color, texture, form, proportion, and available

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visual mediums in the production of an image;
 Issues of communication, symbolism, style an d historical visual
context in correlation to the single image.
 Concept of changing or shifting the „reading‟ of an image
through the use of garments, fashion design, accessori es, visual
style and vocabulary, and their contextual significance.

Unit II Stylistic manifestations
 Urban street style, haute couture, magazines, f ashion and
advertising photography, music and music video, film, art,
social media etc.
 Impact of styling and image in relation to market and consumer
needs. Style an indicator of technological, cultura l, social,
political and financial parameters. 15
Unit III Styling and Image Projection
 Examination of the imagery of human expression and its
relationship to race, region, m edium, social group and brand
imagery. 15
Unit IV Styling and Image Making: from concept to production.
 Formulation of a visual concept, the importance of research,
creating a mood board, searching for appropri ate material and
set props, identify and apply trends and production
considerations.
 Use of styling and image in creating content for specific
audience, publication or client. 15

Referenc es:
 Adam Geczy, Vicki Karaminas , (2012 ), Fashion and Art. Bloomsbury Academic.
 Alison Bancroft. I. B. Tauris, (2012 ), Fashion and Psychoanalysis: Styling the Self
(Internationa l Library of Cultural Studies),
 Ana Marta Gonzalez, Laura Bovone. (2012 ), Identities Through Fashion: A
Multidisciplinary Approach. Bloomsbury Academic,
 Gillian Armour., (2012 ) This Business C alled Image: An Owner‟s Manual, Create
Space Independent Publishing Platform
 Harold Koda , (2004 ), Extreme Beauty: The Body Transformed (Met ropolitan
Museum of Art Series), Metropolitan Museum of Art.
 Luca Marche tti, Emanuele Quinz. Actar, (2000), Dysfashional.
 MasterMind: Art Direction, Fashion Styling, and Visionary Photography. Workshop
Ltd Viction. Victionary, 2011
 Robin Muir , (2010 ) Little Vogue Model: The F aces of Fashion. Robin Derrick,
Brown Book Group

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Objectives of the course:
 To understand various terms involved in Intellectual Property R ights
 To make students aware about the patents, copyright, trademarks, geographical
indication, industrial designs, unfair competition enforcement of Intellectual, property
rights and intellectual property.
 To make the students aware about the importance o f the above topics in the fashion
industry.
 To analyze various case studies in IPR and Fashion Industry
 Preparation of proposal for filing of IPR
 To Aquent students with procedures and process of filling IPR
Course Content Lectures
Unit I  Overview of In tellectual Property - Introduction and the need for
intellectual property right (IPR), IPR in India – Genesis and
Development, IPR in abroad, Some important examples of IPR
Patents -, Patent and kind of inventions protected by a patent, Patent
document, Meth od of protection of inventions, Granting of patent,
Rights of a patent, extensiveness of patent protection, Need of
protection of invention by patents,Searching a patent, Drafting of a
patent, Filing of a patent, the international patent system, , Utility
models, Differences between a utility model and a patent, Trade
secrets and know -how agreements. 15
Unit II  Copyright and Related Right - Meaning and importance of
copyright, subject matter of protection, different categories of
protected works, limitation s and exemptions to the scope of copy
right, conditions of protection, duration of protection,m eaning of
related rights, distinction between related rights and copyright, Rights
covered by copyright.
 Trademarks - Meaning, importance and functions of tradema rk,
Rights of trademark, kind of signs used as trademarks, types of
trademark, registration process and duration of a trademark,
extensiveness of a trademark protection, examples of some well -
known marks, Domain name and it‟s relation to trademarks 15
Unit
III  Geographical Indications - Meaning and importance of geographical
indication, procedure involved in geographical protection
 Industrial Designs - Overview of industrial design; need of protection
of industrial design, nature of protection, procedure inv olved and
duration of industrial design
 Software copyright, cyber law and patent management, Management 15 Course Code Title Periods/week Marks Credits
PSHSIIIB303 Intellectual Property
Rights 4 100 4

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Item No. – 4.7
of IPR, Audit procedure
 Fashion Law and Business: Brands and Retailers, Starting a Fashion
Company
Unit IV  Unfair Competition - Understanding Unfair Competition,
Relationship Between Unfair Competition and Intellectual Property
Laws, Unfair Competition & Misappropriation, Counterfeiting, Grey
markets
 Enforcement Of Intellectual Property Rights - Infringement Of
Intellectual Property Rights, Enforcement Measures
 Intellectual Property - Overview of Fashion Technology and
Intellectual Property, Research and Intellectual Property Rights,
Management, Licensing and Enforcing Intellectual Property,
Commercializing Fashion Technology Invention,
 Case studies, Preparation and presentation of a proposal 15
References:
 Bagachi , J. (2000) World Trade Orga nisation: An Indian Perspective, Eastern Law House
Publishing , Kolkata .
 Jain, R. (2007) Guide on Foreign Collabor ation: Policies and Procedures, Vidhi
Publication , New Delhi.
 Karki , M. (2009) Intellectual Property Rights , Atlantic Publishers , New Delhi.
 Nair, K. R. G. (1994) Intellectual Property Rights , Allied Publishers , Mumbai.
 Pal P. Intellectual Property Rights in India (2008) New Delhi: Regal Publication,
 Prasad, A. & Agarwala, A. (2009) Copyright Law Desk Book: Knowledge, Access &
Developme nt, Universal Law Publishing Co. Pvt. , New Delhi.
 Schmithoff, C. (1990) Export Trade: The Law and Practice of International Trade (9th
Ed), Sweet & Maxwell Publishers, UK.
 Unni, V.K. (2000) Trade Mark, Design and Cyber Property Rights (2nd Ed),
Universal Publishing, New Delhi .
 www.advocatekhoj.com/blogs


Course Code Title Periods/week Marks Credits
PSHSIII B304 Elective :
1C - Product and Brand
Management 4 100 4

Objectives:
 To provide concepts on new product development using relevant cur rent market
examples
 To give a fundamental understanding of b rand positioning and how to build, measure,
and manage brands.

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Course Content Periods
Unit I Introduction to Product
 Basic Concepts, Classification of Products, Managing Product
Issues, Di fference between Consumer Products and Industrial
Products, Consumer Adoption Process.
New Product Planning
 Development, Product Testing and Test Marketing, Pricing and
Budgeting Issues in Product Management, Product Positioning 15
Unit II Branding
 Bran d Positioning, Brand Image and Brand Equity, Brand
Loyalty and Brand Analysis, Value Addition from Branding,
Brand -Customer Relationship
 Managing Brands
 Brand Selection, Brand Creation, Brand Interventions and
Brand Extensions, Brand -Product Relationship, Brand
Strategies.
Unit III Branding in Different Sectors
 Branding and Positioning of Fashion Products and Services,
Branding in Retail and Service Sector, Marketing Research in
Product and Brand Management Areas. 15
Unit IV  Managing Brands Over Time , Reinforcing Brands , Revitalizing
Brands , Adjustments to the brand portfolio
 The Corporate Brand
 The Digital Brand
 The Global Brand & Future Perspective on PBM 15
References:

 Chitale A .K, Product Policy and Brand Management, PHI Learning„s.
 Gary L Lilien, Arvind Rangaswamy, New Product and Brand Management Prentice
Halls.
 U. C. Mathur, Product and Brand Management, Excel Books.


Course Code Title Periods/week Marks Credits
PSHSIIIB304 Elective :
2C - Product Packaging 4 100 4

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Objectives:
 To understand the importance of packaging in branding
 To identify various packaging techniques and their importance in marketing
products

Course Content Periods
Unit I  Introduction to Product Packaging
 The proc ess of Product Packaging - Terms and concepts
 Importance of product packaging in Textiles and Fashion
 Package design research. New Product Package Development.
Marketing research. 15
Unit II  Adapting typography, illustration, design and materials
Importanc e of Quality Control in Product Packagin g 15
Unit III  Planning marketing strategies and organize information prior to
final construction
 Working to execute a concept.
 Defining concepts and objectives for the client 15
Unit IV  From design development to f inal: thumbnails and roughs, to
presentation
 Designing for structural integrity, and display aesthetics. 15

References:

 Baudrillard, J. (1998) The consumption society, myth and structures (theory, culture
and society), London: Sage.
 Brody, A. L; Marsh, K. S (1997). Encyclopedia of Packaging Technology.
 Charles Doyle (2011 ) A Dictionary of Marketing (3 ed.) Oxford University Press
 Chris Park (2007 ) A Dictionary of Environment and Conservation (1 ed.) Oxford
University Press
 Diana Twede & Susan E.M. Selke (2005). Cartons, crates and corrugated board:
handbook of paper and wood packaging technology . DEStech Publications.
 Envirowise (2008) Packguide: a guide to packaging eco -design. Envirowise, Didcot,
Oxfordshire
 Holkham, T. (1995 ) "Label Writing and Planning – A guide to good customer
communication", Chapman & Hall,

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 Jeffrey M. Farber, Karen Dodds (1995 ) Principles of Modified -Atmosphere and Sous
Vide Product Packaging Technmic publication
 Marianne R. Klimchuk , Sandra A. Krasovec , Packaging Design: Successful Product
Branding from Concept to Shelf,
 N. F. M. Roozenburg J. Eekels, Product Design: Fundamentals and Methods , John
Wiley & Sons
 Soroka (2002) Fundamentals of Packaging Technology, Institute of Packaging
Professionals
 Soroka, W, Illustrated Glossary of Packaging Terminology Institute of Packaging
Professionals,
 Srinivasan R (2014) Services Marketing: The Indian Context, PHI learning Pvt. Ltd.
 Weaver P, Jansen L, van Grootveld G, van Spiegel E, Vergragt P (2000) Sustainabl e
technology development. Greenleaf Publishing, Sheffield
 Yam, K.L. (2009 ) "Encyclopedia of Packaging Technology", John Wiley & Sons

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Course Code Title Periods/week Marks Credits
PSHSIIIBP301 Visual Merchandising 3 50 2
Objectives:
 To study the role and art of visual merchandising techniques using various media and
methods for visual presentation and promotion.
 To examin, apply and practice visual merchandising techniques for all the phases of visual
merchandising.
 To understand the importance of br and identity in relation to visual merchandizing
 To practice dressing, styling for mannequins, up -selling via window displays and creating
and installing small window schemes
Course Content Periods
Unit I  Mall and Store design
 Types of windows
 Store inte riors
 Elements of visual presentation relating merchandise, materials,
props and mannequins 15
Unit II  Designing stores using CAD software
 Theme and mood based planning of window displays using
elements and principles of design
 Building displays using dif ferent types of mannequins and props
 Installing using various colour schemes, fixtures, lighting,
signage and graphics
 Maintenance of display components 15
References:

 Bell. Judith & Ternus. Kate, Silent Selling: Bes Practices & effective strategies in
VM, Bloomsbury Academic, 2011
 Bhalla Swati & S Anuraag, Visual Merchandising, Tata McGraw -Hill Education,
2003
 Diamond, E. Fashion Retailing: A Multichannel Approach, Pearson Education, Inc.:
New Jersey, 2008
 Jay Diamond & Ellen Diamond, Contemporary Visual Merchandising &
environmental design, Prentice Hall, 2004 - Business & Economics
 Jean-noel kapferer , Visual merchandising & display “Brand management“
 Martin M. Pegler; Visual Merchandising and Display, Sixth Edition; Fairchild
Publications, 2012.
 Pegle r. Martin M., Visual Merchandising and Display, Bloomsbury academic, 2011
 Periodical: Visual Merchandising and Store Design

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 Roundy N. & Maid. D, Strategies for Technical Communication, Little Brown and
Company Boston, 1985
 Website: www.visualstore.com
Weishar, Joseph.,The aesthetics of merchandise presentation, St Media Group, 2005






Course Code Title Periods/week Marks Credits
PSHSIIIBP302 Creative
Fashion
Presentation and
Promotion 3 50 2
Objectives:
 To impart training in the effective application of principles and appropriate use of
techniques for fashion presentation.
 To provide opportunities to develop creativity and to work on professional brand
imaging and its promotion


Course Content Periods
Unit I  Understanding basics of:
o Body shapes and proportions
o Effective use of colors, lighting , props, background and
Fashion photography 15
Unit II  Conceiving and planning a fashion brand
 Making a catalogue of fashion products under the brand
 Devising its pr omotion through campaigns and other media
 Organizing an event Fashion styling (Fashion show) 15
References:
 Anna Wintour Style.Com ( Editor) (2007) , Sarah Mower,Raul Martinez, Stylist: The
Interpreters of Fashion Hardcover.
 Mary Gehlhar , Diane Von Furste nberg (2008) , The Fashion Designer Survival Guide,
Revised and Expanded Edition: Start and Run Your Own Fashion Business
Paperback –

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Course Code Title Periods/week Marks Credits
PSHSIIIBP30 3 Draping for Costume
Styling 3 50 2
Objectives:
• To acquaint students with the techniques of draping for woven and knitted fabrics.
• To design and construct garments using the principles of draping.

Course Content Periods
Unit I  Exploring the different techniques of draping styles
 Studying costume st yling using draping
 Designing complete costume ensemble using only draping
techniques using wovens and knits of different weights and
textures 15
Unit II  Planning theme based garments using draping keeping a
character in mind.
 Draping 3 Garments 15
References
 Armstrong, H .J. (2000). Draping for apparel design . New York: Fairchild
publications.
 Cloake, D. (1976) Fashion design on the stand . Batsford publication.
 Crawford, Connice, A. (1989) The art of fashion draping . Fairchild‟s Publication.
 Goulboum, M. (1971) Introducing pattern cutting, grading and modeling. Batsford
publication
 Mee, J. and Prudy, M. (1987) Modelling on the stand . Oxford: BPS Professional
Books.
 Silberg, L., and Shoben, M. (1992) The art of dress modeling. Oxford: Butterworth
Heinman n publication.
 Stanley, H. (1983) Modeling and flat cutting for fashion . Hutchison Education
publication.

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Course Code Title Periods/week Marks Credits
PSHSIIIBP30 4 Elective :
1C - Sustainable Luxury
Wear Design Collection 3 50 2
Obje ctives:
 To get acquainted with various units in fashion industry that practice sustainability
 To get hand -on experience in designing a marketable sustainable luxury wear product .

Course Content Periods
Unit I Designing a collection based on theme for any one
 Wedding gown
 Indian wedding outfit
 Red carpet.
Construct any one high fashion garment for women
 Wedding gown
 Indian wedding outfit
 Red carpet.
Emphasis should be given to the pattern development, placements on
the fabric, design features and finish ing of the garment
Photo Shoot 15
Unit II Designing a collection based on theme for any one
 Wedding tuxedo
 Indian wedding outfit
 Red carpet.
Construct any one high fashion garment for men
 Wedding tuxedo
 Indian wedding outfit
 Red carpet.
Emphasis should be given to the pattern development, placements on
the fabric, design features and finishing of the garment
Photo Shoot 15

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Reference
 Abling, B. (2004 ), Fashion Sketchbook , Fairchild Publications, New York.
 Arendse, Margot, (2000), Couture Bridal wear: Pat tern Layo ut and Design, Anova
Books
 Donovan, B., (2010) Advanced Fashion Drawing , Laurence King Publishers.
 Ellinwood, Janice. G., (2011), Fashion by Design, Fairchild Books, New York.
 Emanuel, David; Emanuel Elizabeth, (2006 ) A Dress for Diana, Pavilion Pu blication,
United Kingdom.
 Gibson, Clare, (2001 ), The Wedding Dress, Courage Books, United Kingdom.
 Khalje, Susan, (1997), Bridal couture: fine sewing techniques for wedding gowns and
evening wear, Krause Publi cations.
 Kumar, Ritu, (2006) Costumes and text iles of royal India , Antique Collectors' Club,
India
 Mckelvy, K., ( 2012 ) Fashion Source book , Fairchild Books, New york.
 Seaman, J., ( 1995 ), Professional Fashio n Illustration, B. T. Batsford.
 Shaeffer, Claire B., ( 2001 ) Couture Sewin g Techniques, Taunton Press.
 Tahmasebi, S., ( 2011 ) Figure Poses for Fashio n Illustrator, Fairchild Books.New
York.
 Wesen, M., ( 2011 ) Fashion Drawing, Pearson Prentice Hall,


Course Code Title Periods/week Marks Credits
PSHSIIIBP304 Elective :
2C - Jewellery Design
and Development 3 50 2
Objectives:
 To enable learners to have an insight into jewellery and brand management.
 To impart skills in theme -based and market oriented designing of jewellery.

Course Content Periods
Unit I Introduction
 Overview of h istory of Je welry
 Fundamentals of Jewelry Design and Basics Gemology
 Drawing and Rendering (Metal Forms and Gemstones)
 Indian and International Jewelry Markets 15
Unit II Designing and Product Development
 Theme Based Designing
 Cost Based Designing
 Historical Designi ng 15

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 Market Oriented Designing
 Jewelry Designing for different categories
 Application of any two designs into products

References:

 Andrews Carol and Tait Hugh ,7000 years of Jewelry, British Museum Press
 Krishnan R. Bala, Jewels of the Nizams, India B ook House, 1stEdition
 Mcgrath Jinks, (2007 ) The complete Jewelry making course: Principles, Practice and
Techniques: A beginners Course for aspiring Jewelry makers, Barron's Educational
Series,
 Olver Elizabeth, (2002 ) The art of Jewelry design: from idea to reality (Jewelry crafts),
North Light Books,India
 Young Anastasia, The workbench Guide to Jewelry techniques, Thames And Hudson Ltd

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SEMESTER IV
Course code Title Theory/
Practical Internal
Marks Semester
end Exam Total
Marks Periods Credits
PSHSIIIBP 401 Internship Practical - 400 400 16 16
PSHSIIIBP40 2 Dissertation Practical - 200 200 8 8
Total 600 600 24 24
The candidate is required to submit the certificate of completing One Year Diploma cours e in
“CAD -CAM and Computer Aided Technologies in Textiles and Apparel Sector – Advanced ”
by the end of semester IV .

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Course Code Title Periods/week Marks Credits
PSHSIIIBP401 Internship (6 months) 16 400 16
Objectives
 To gain practical textile / apparel industrial experience while learning in give n/chosen
field/sector.
 To develop skills of detailed report writing and presentations.
 To be able to pitch on an avenue of interest to seek subsequent employment.

COURSE GUIDELINES
Planning and Executing Internship
 Introductory outline shall be prepared and submitted on the commencement of the
semester highlighting the field /sector of interest
 Due permissions will be sought and deputation protocols will be followed including
contacting HR sections of industries/organizations
 Fortnightly reports on the wo rk in progress should be produced both in soft copy and hard
copy.
 Final documentation along with the respective company‟s certification shall be obtained
to prove the authenticity of student‟s involvement and performance.
 Work and performance of interns w ill be supervised and assessed by faculty members
who will award the internal marks
 Making and presenting Portfolios, Fashion shows, Exhibitions, Craft documentations, etc
will be integral to the course
Report Writing and Presentation
 Two copies of final documentation of internship report along with the respective
company‟s certification shall be obtained to prove the authenticity of student‟s
performance.
 Interns will present the report for assessment by jury
 Work and performance of interns will be asses sed by the internal faculty members who
will award the marks along with the supervising faculty

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Course Code Title Periods/week Marks Credits
PSHSIIIBP402 Dissertation 8 200 8

Objectives:
 To conduct independent research in chosen area of specializ ation under mentorship.
 To foster collaborative work with relevant industries, institutes, craft centers, etc.
 To develop general research skills as well as research skills specific to their
specialization.
 To adopt best practices in research to facilit ate completion of data collection/data
entry/data analysis, and writing of report.
 To support students to complete and submit the report for the viva voce examination,
integrate feedback, submit the final copy of the report, and write a research paper usin g
the findings of their research.
COURSE GUIDELINES
Beginning Steps of the Research Process:
Contacting and communicating with experts
Reading relevant literature
Identifying possible focus areas with regard to one topic; specifying one such focus area
using relevant reading and communication with experts writing research objectives/
questions/ hypotheses;
Proposing Methods Specifying variables and defining variables selecting an appropriate
research design; making decisions related to sampling; selectin g and/or constructing tools,
pilot-testing tools
Beginning Data Collection:
Obtaining consent from participants and relevant agencies/authorities, Starting data collection
and entry
Completing Data Collection:
Completing Data Entry and Preliminary Analyse s
Analysing Data and Reporting Results:
Analysing data; interpreting findings; reporting results in figures/tables and text using
scientific protocol; writing the third chapter of the report, namely, the Results, by research
objectives/ questions/hypothes es; orally presenting the results and integrating feedback.
Discussing Findings Corroborating own findings with those in previous research and theory;
explaining findings using relevant literature and communication with experts; discussing
implications of findings for practice/ industry/family/society; suggesting recommendations
for future research; writing the fourth chapter of the report, namely, the Discussion, using
appropriate scientific protocol
Summarizing Findings and Completing the Project Report Writing

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Writing project report, namely, the Summary; writing the abstract; revising previous chapters
as necessary; completing all other relevant work for the report (e.g., reference list,
appendices, table of contents, and list of figures/tables); submit ting the report for the viva
voce examination. Submission and Oral Defence; Writing of the Research Paper Orally
defending the report; integrating feedback into the final document; submitting the completed
report (hard copy and soft copy). Using the report to write a research paper; submitting the
research paper (hard copy and soft copy)

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Examination Scheme for MSc Home Science Branch III B : Fashion Styling and Product
Design
Part A: Theory Papers
All theory papers of 100 marks are to be evaluated in tw o parts.

INTERNALS : 40 marks . This comprises 30 marks for a project, 5 marks for class
participation, and 5 marks for the extent to which the student was a responsible learner. See
Table below:

 One seminar presentation based on the curriculum in the college,
assessed by the teacher of the institution teaching PG learners /
Publication of a research paper/ Presentation of a research paper
in seminar or conference.
A. Selection of the topic, introduction, write up, references ‐ 15
marks.
B. Presentation with the use of ICT ‐ 15 marks.
 Other exercises of equal weightage can also constitute the
project: For example, conducting interviews or assessments
based on the topics in the curriculum; or reflective writing
exercises on topi cs relevant to the curriculum; or product
designing.
30 Marks
 Active participation in routine class instructional deliveries 05 Marks
 Overall conduct as a responsible learner, communication and
leadership qualities in organizing related academic activi ties 05 Marks

SEMESTER -END EXAMINATION : 60 marks. The semester -end question paper is for 2
½ hours. The semester -end examination question paper has to be set with limited choice
within each set of questions.

For all four unit syllabi, the question paper must have five sets of questions of 12 marks each;
each of the five questions is compulsory, with options within each question:
 Question 1, carrying 12 marks, has a set of sub -questions from Unit I.
 Question 2, carrying 12 marks, has a set of sub -questions from Unit II.

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Item No. – 4.7
 Question 3, carrying 12 marks, has a set of sub -questions from Unit III.
 Question 4, carrying 12 marks, has a set of sub -questions from Unit IV.
 Question 5, carrying 12 marks, has a set of sub -questions from Units I, II, III, and IV.
 Possible sub -questions for Questions 1, 2, 3, 4 and 5 include the following formats:
Answer any 2 sub -questions out of 3, or any 3 out of 5, or any 4 out of 6. (Format
may be modified for a lengthier statistics sum.)

Total Marks/
Duration Internal
Assessment Semester
End Exams Pattern
Theory Papers 100 marks/
2 and ½ hours 40 60 Q 1.(12 marks) - Unit 1
Q 2.(12 marks) - Unit 2
Q 3.(12 marks) - Unit 3
Q 4.(12 marks) - Unit 4
Q 5.(12 marks) - Units 1, 2, 3,
4, & 5

For all three unit syllabi, t he question paper must have four sets of questions of 15 marks
each; each of the four questions is compulsory, with options within each question:
 Question 1, carrying 15 marks, has a set of sub -questions from Unit I.
 Question 2, carrying 15 marks, has a set of sub -questions from Unit II.
 Question 3, carrying 15 marks, has a set of sub -questions from Unit III.
 Question 4, carrying 15 marks, has a set of sub -questions from Units I, II, & III.
 Possible sub -questions include the following formats: Answ er any 2 sub -questions out
of 3, or any 3 out of 5, or any 5 out of 8. (Format may be modified for a lengthier
statistics sum.)

Total Marks/
Duration Internal
Assessment Semester End
Exams Pattern
Theory Papers 100 marks/
2 ½ hours 40 60 Q 1.(15 marks )- Unit 1
Q 2.(15 marks) - Unit 2
Q 3.(15 marks) - Unit 3
Q 4.(15 marks) - Units 1, 2
and 3

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Item No. – 4.7
Part B: Practical Papers
Each Practical Paper of 50 marks will be evaluated in a semester -end examination of 50
marks. There are no internal marks for these practi cal papers. The semester -end examination
is of 3 1/2 hours .

Dissertation carries 200 marks in Semester IV. Of these 200 marks, 100 marks a re to be
scored by the guide ( 50 marks for process & 50 marks for the product), and 100 marks by the
referee(s) on the day of the viva -voce examination ( 50 marks for the written product & 50
marks for the viva).
Internship carries 400 marks in Semester IV. Of these 400 marks, 200 marks are to be
evaluated by the college (100 marks for pr esentation & 100 marks for written reports ), and
200 marks to be evaluated by the organization (100 marks for the overall performance , 50
marks for the attendance & 50 mark s for the report ).
Total Marks/
Duration Internal
Assessment Semester -End
Exams Pattern
Practical Paper 50 marks/
3 ½ hours - 50 -

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1
UNIVERSITY OF MUMBAI

Syllabus
SEMESTER I, II, III, IV
Program: M.Sc .
Course: Home Science
Branch III C: Fashion Retail Management
and Media Communication

(Self -Financing Course)
(Credit Based Semester and Grading System
with effect from the
Academic Year 201 8–2019)

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2


UNIVERSITY OF MUMBAI



Syllabus for Approval
Sr.
No. Heading Particulars
1 Title of the
Course M. Sc. (Home Science )
Branch III C: Fashion Retail Management and
Media Communication
Semester I, II, III and IV
2 Eligibility for
Admission For admission in Master of Science (Home Science) Degree course in
Branch IIIC: Fashion Retail Management and Media Communication, a
candidate must have passed either:
 Bachelor of Science in any specialization
 Bachelor of Science with Home Science (Any branch)
 Bachelor of Science with Textiles and Clothing
 Bachelor of Design, Bachelor in Jewelry Design, Bachelor in
Accessory Design or Bachelors in any other design courses or
allied courses
 Bachelo r of Commerce
 Bachelor of Art
 Bachelor degree in any stream.

Note: Male and Female Candidates can apply for the course.
Pre-requisites: -
 Language of Instruction in Bachelor Degree - English
 Basic Knowledge of computers.
 Basic knowledge of Textiles and Fashion
No of seats: - 20 students per year

3 Passing Marks 40% (Theory) and (Practical)

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3



Date: 11/07/2017 Signature :


Name of BOS Chairperson / Dean : ___ Dr. Geeta Ibrahim _______
4 Ordinances /
Regulations
( if any) Eligibility - O.5088 dated 31st August, 2015
Attendance - O. 6086 with effect from 2014 -15
and thereafter
5 No. of Years /
Semesters 2 years/ 4 Semesters
6 Level P.G. / U.G./ Diploma / Certificate
( Strike out which is not applicable)
7 Pattern Yearly / Semester
( Strike out which is not applicable)
8 Status New/ Revised
( Strike out which is not applicable)
9 To be
implemented from
Academic Year From Academic Year 2018-19

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4 UNIVERSITY OF MUMBAI




Essentials Elements of the Syllabus




1 Title of the Course M. Sc. Home Science
Branch III C: Fashion Retail Management and
Media Communication
Semester I, II, III and IV
2 Course Code PSHSIIIC
3 Preamble / Scope
The M.Sc. (Home Science) Program Branch III C: Fashion Retail Management and Media
Communication , consisting of four semesters under the Credit Based Semester and Grading
System, is being recommended by the Ad -hoc Board of Studies in Home Science as an
innovative course. The course offered herewith, prepares and equips learners with advanced
knowledge and skills required to effectively manage the fashion product design and
development.
The specific objectives for each course within the programme have been listed in the detailed
syllabus. It is planned with a foresight into the increasing demand for practical oriented
specialized education in the field of fashion retail management and media communication. It
will provide gainful employment opportunities in t he ever expanding technology driven
fashion retail and communication field. The programme is a well -balanced assortment of
fashion retail and media management. It comprises of four theory and four practical courses in
each semester earning a total of 24 cr edits each semester.
4 Objective of Course / Course Outcome
 To learn important concepts involved in global marketing and merchandising
 To be able to study trends for successful retail management
 To understand the process of retail and logistics management
 To learn the importance of communication in the fashion business
 To appreciate the importance of digital media and be competent in it.
 To develop entrepreneurial abilities
 To learn to develop a nd manage brands
 To be able to develop a scienti fic temper for research and independently conduct
research work

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5  To appreciate the importance of sustainability in the retail process and in media
management
 To understand and adapt to the method of working in the Fashion Retail and
Media Industry
5 Eligibility
For admission in Master of Science (Home Science) Degree course in Branch IIIC: Fashion
Retail Management and Media Communication , a candidate must have passed either:
 Bachelor of Science in any specialization
 Bachelor of Science with Home Science (Any branch)
 Bachelor of Science with Textiles and Clothing
 Bachelor of Design, Bachelor in Jewelry Design, Bachelor in Accessory Design or
Bachelors in any other design courses or allied courses
 Bachelor of Commerce
 Bachelor of Art
 Bachelor degree in any stream.

Note: Male and Female Candidates can apply for the course.
No o f seats: - 20 students per year

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6 6 Fee Structure
Fees per year -INR. 45370.00
M.Sc. (Home Science)
Branch IIIC: Fashion Retail Management and
Media Communication
Semester I, II, III and IV
Post Graduate Course in
Textiles and Fashion Technology
SEMESTER I and II
PROPOSED FEE STRUCTURE 2017 -18
No. *Particulars of fees Amount (Rs.)
1 Tuition fee 25000.00
2 Laboratory fee 4500.00
3 Lab Deposit 500.00
4 Library Fee 2000.00
5 Library Deposit 500.00
6 Gymkhana 500.00
7 Identity Card 75.00
8 Examination fees 3120.00
9 Magazine 100.00
10 Computer Fees 500.00
11 College Caution Money 500.00
12 University Charges 1025.00
13 University Share Tuition Fees 800.00
14 Document Verification 500.00
15 Utility 250.00
16 Field trips 500.00
17 Computer Maintenance/ Wi -Fi Facility 2500.00
18 Extension and Field Work 1000.00
19 Student Activity 1500.00
TOTAL 45370.00

7 No. of Lectures 16 periods per week
8 No. of Practical 12 periods per week
9 Duration of the Course 1 year

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7 10 Notional hours 16 periods per week
11 No. of Students per Batch: 20
Selection - Merit at qualifying T.Y.B.Sc. examination (Semester V and VI)
Assessment – included in the syllabus copy as Scheme of Examination
Syllabus Details – included in the syllabus copy
Title of the Unit – included in the syllabus copy
Title of the Sub -Unit – included in the syllabus copy
Semester wise Theory – included in the syllabus grid
Semester wise List of Practical – included in the syllabus grid
Question Paper Pattern – included in the syllabus copy as Scheme of Examination
Pattern of Practical Exam – included in the syllabus copy as Scheme of Examination
Scheme of Evaluation of Project / Internship - – included in the syllabus copy
List of Suggested Reading – included in the syllabus copy
List of Websites – include d in the syllabus copy wherever applicable
List of You -Tube Videos –Not Applicable
List of MOOCs –Not Applicable

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8
Fee Structure
Fees per year -INR. 438 45.00
M.Sc. Home Science
Branch III C: C: Fashion Retail Management and
Media Communication
SEMESTER III and IV
PROPOSED FEE STRUCTURE 2017 -18

No. *Particulars of fees Amount (Rs.)
1 Magazine 100.00
2 Examination Fees 3120 .00
3 Identity Card 75.00
4 Gymkhana 500.00
5 Library Fees 2500 .00
6 Laboratory Fees 5000 .00
7 Tuition Fees 25000 .00
8 Computer Fees 500.00
9 Convocation Charges 250.00
10 University Shared Tuition Fees 800.00
11 Project Evaluation 1000 .00
12 Computer Maintenance/Wi -Fi Facility 2500 .00
13 Extension and Field Work 1000 .00
14 Student Activity 1500 .00
TOTAL 43845 .00

No. of Lectures 16 periods per week
No. of Practical 12 periods per week
Duration of the Course 1 year
Notional hours 16 periods per week
No. of Students per Batch: 20
Assessment – included in the syllabus copy as Scheme of Examination
Syllabus Details – included in the syllabus copy
Title of the Unit – included in the syllabus copy

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9 Title of the Sub -Unit – included in the syllabus copy
Semester wise Theory – included in the syllabus grid
Semester wise List of Pra ctical – included in the syllabus grid
Question Paper Pattern – included in the syllabus copy as Scheme of Examination
Pattern of Practical Exam – included in the syllabus copy as Scheme of Examination
Scheme of Evaluation of Project / Internship - – include d in the syllabus copy
List of Suggested Reading – included in the syllabus copy
List of Websites – included in the syllabus copy wherever applicable
List of You -Tube Videos –Not Applicable
List of MOOCs –Not Applicable

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10
UNIVERSITY OF MUMBAI

Syllabus
SEMESTER I, II, III, IV
Program: M.Sc .
Course: Home Science
Branch III C: Fashion Retail Management
and Media Communication

(Self -Financing Course)
(Credit Based Semester and Grading System
with effect from the
Academic Year 201 7–2018 )

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11 Preamble
The M.Sc. (Home Science) Program Branch III C, consisting of four semesters under the Credit
Based Semester and Grading System, is being recommended by the Ad -hoc Board of Studies in
Home Science as an innovative course. The course offered herewit h, prepares and equips
learners with advanced knowledge and skills required to effectively manage the fashion retail
business and media communication . The specific objectives for each course within the
programme have been listed in the detailed syllabus. I t is planned with a foresight to the
increasing demand for practical oriented specialized education in the field of fashion retail
management and media communication and to provide gainful employment opportunities in the
ever expanding fashion retail busin ess. The programme is a well -balanced assortment of business
management , media communication and fashion retailing. It comprises of four theory and four
practical courses in each semester earning a total of 24 credits each semester.
Duration of Course:
 Total two years (Three Semesters of Classroom Instruction; Work in Laboratories,
Workshops, Studios and on field with experts and professionals; and One Semester of
Industry Experience. The mode of teaching and space for teaching -learning will be
predeterm ined by the course instructor for the respective courses)
Mode of Teaching -Learning and Instruction:
 Lectures, seminars, demonstrations, group workshops, guest speakers, case study
presentations, self -directed study, screening sessions, practical workshops , placements,
internships, peer assessment and group critiques, group presentations, learning teams
(predetermined by the course instructor for the respective courses)
Eligibility:
 B.Sc. with Home Science (any Branch/General)
 B.Sc. with Textiles and Clothi ng/Bachelor of Design/Bachelor in Jewelry
Design/Bachelor in Accessory Design or Bachelors in any other design or allied courses
 Bachelor of Commerce, Arts, Science or Graduate from any field
 Male and Female Candidates can apply for the course

Pre-requis ites
 Language of Instruction in Bachelor Degree - English
 Basic knowledge of computers
 Basic knowledge of Textiles and Fashion

No. of seats: 20
Fees: SEM I AND II - INR 45370/ -
SEM III AND IV - INR 43845 /-

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12 SEMESTER I

Course code Title Theory/
Practical Internal
Marks Semester
end
Exam Periods Credits
PSHSIIIC101 Research Methods and
Statistics Theory 40 60 4 4
PSHSIIIC102 Trend Forecasting Theory 40 60 4 4
PSHSIIIC103 Global Marketing and
Merchandising Theory 40 60 4 4
PSHSIIIC104 Retail Buying and Category
Management Theory 40 60 4 4
PSHSIIICP101 E-Commerce and
Communication Skills Practical - 50 3 2
PSHSIIICP102 Fabric Studies and Sourcing Practical - 50 3 2
PSHSIIICP103 Sustainability in Retail Practical - 50 3 2
PSHSIIICP104 Fashion Communication Practical - 50 3 2
Total 160 440 28 24

SEMESTER II

Course code Title Theory/
Practical Internal
marks Semester
end exam Periods Credits
PSHSIIIC201 Art Appreciation Theory 40 60 4 4
PSHSIIIC202 Organization and
Consumer Behavior Theory 40 60 4 4
PSHSIIIC203 Supply Chain and
Logistic Management Theory 40 60 4 4
PSHSIIIC204 Sales Management
and Personal Selling Theory 40 60 4 4
PSHSIIICP201 Market Study and
Analysis Practical - 50 3 2
PSHSIIICP202 Creative, Photography
and Videography Practical - 50 3 2
PSHSIIICP203 Category Management Practical - 50 3 2
PSHSIIICP204 Digital Content
Management Practical - 50 3 2
Total 160 440 28 24

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13




SEMESTER III

Course code Title Theory/
Practical Internal
marks Semester
end exam Periods Credits
PSHSIIIC301 Entrepreneurship
Management Theory 40 60 4 4
PSHSIIIC302 Product and Brand
Management Theory 40 60 4 4
PSHSIIIC303 Intellectual Property
Rights Theory 40 60 4 4
PSHSIIIC304 Media Management Theory 40 60 4 4
PSHSIIICP301 Visual Merchandising Practical - 50 3 2
PSHSIIICP302 Creative Fashion
Presentation and
Promotion Practical - 50 3 2
PSHSIIIBP303 Luxury Brand
Management and
Production Practical - 50 3 2
PSHSIIICP304 Publication Design
and Advertising Practical - 50 3 2
Total 160 440 28 24




SEMESTER IV

Course code Title Theory/
Practical Internal
Marks Semester
end Exam Total
Marks Periods Credits

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14 PSHSIIIBP401 Internship Practical - 400 400 16 16
PSHSIIIBP402 Dissertation Practical - 200 200 8 8
Total 600 600 24 24


SEMESTER I

Course code Title Theory/
Practical Internal
Marks Semester
end
Exam Periods Credits
PSHSIIIC101 Research Methods and
Statistics Theory 40 60 4 4
PSHSIIIC102 Trend Forecasting Theory 40 60 4 4
PSHSIIIC103 Global Marketing and
Merchandising Theory 40 60 4 4
PSHSIIIC104 Retail Buying and Category
Management Theory 40 60 4 4
PSHSIIICP101 E-Commerce and
Communication Skills Practical - 50 3 2
PSHSIIICP102 Fabric Studies and Sourcing Practical - 50 3 2
PSHSIIICP103 Sustainability in Retail Practical - 50 3 2
PSHSIIICP104 Fashion Communication Practical - 50 3 2
Total 160 440 28 24

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15

Course Code Title Periods/week Marks Credits
PSHSIIIC 101 Research Methods
and Statistics 4 100 4
Objectives:
 To develop the understanding of various types of research and methods to carry out
specific type of research
 To develop the ability to identify research problems pertaining to their field
 To enable students to adapt research methodolog y according to the need of the study
 To inculcate understanding of methods of data collection and its i nterpretation
 To enable students to write research proposal and report
 To learn basic principles and concepts in statistics
 To enable them to select an appropriate test for testing hypotheses


Course Content Periods
Unit I Fundamentals of Research
 Meaning and objectives of research, concepts of research, research
theories, variables, research process, hypothesis, testing
 Definition and identification of research problems, selection of
area of research, formulation of hypothesis and objectives, types of
variables
 Types of Research - Historical, survey, ex post facto, field study,
intervention study, experimental, case study, social research,
longitudinal and cross sectional studies
 Qualitative and quantitative research 15
Unit II Research design
 Basic principles of research design, exploratory research design,
descriptive research designs, experimental design
 Sampling, population and sample, probability sampling - simple
random sample, systematic sample, stratified random sample &
multi -stage sampli ng, N on-probability sampling - non probability
sample - judgment, convenience , quota & snowballing methods,
Practical considerati ons in sampling and sample size
 Types of data - Primary and secondary data, tools and techniques of
data collection, informal and focused group discussion, interview,
questionnaire, observation, social mapping, projective techniques
 Measurement - Concept of measurement, validity and reliability,
levels of measurement - nominal, ordinal, interval, ratio 15
Unit III Data analysis and report writing
 Data Analysis: Univariate analysis (frequency tables, bar charts,
pie charts, percentages), Bivariate analysis – cross tabulations and
chi-square test including testing hypothesis of association.
 Interpretation of data and report writi ng - layout of a research
paper, writing of a research proposal 15

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16 Unit IV Statistics
 Introduction to statistics, basic principles and concepts in
statistics, descriptive statistics and its applications, applications of
descriptive statistics, characteristics of distributions: skewness,
kurtosis, percentage, percentile ranking and frequenc ies
 Testing hypotheses: Levels of significance and estimation , errors
in hypothesis testing: Type I, Type II
 Parametric tests of difference: T test, ANOVA and post hoc
analysis of significance, parametric tests of association, non -
parametric tests of di fference, non -parametric tests of association,
Chi-square test
 Guidelines for selecting an appropriate test 15

References:
 Bhattacharyya, G.K. & Johnson, R. A. (1977). Statistical concepts and methods, John Wiley:
NY.
 Bryman A & Bell E. Business Research Methods – Oxford University Press.
 Cooper, D. & Schindler, P. (2009) Business Research (9th Ed). TMGH : McGraw
Hill Publishing Co.: UK
 Dwiv edi, R. S. (1997). Research methods in behavioral sciences. Macmillan, Delhi: India.
 Gravetter, F. J. & Waillnau, L. B. (2000). Statistics for the behavioral sciences.
Wadsworth/Thomson Learning: Belmont, CA.
 Gupta , S. L & Gupta , H. (2012) Business Research Methods . McGraw Hill Education Private
Limited: India
 Kerli nger, F. N. & Lee, H. B. (2000 Foundations of behavioral research. Harcourt: Orlando,
Florida.
 Kothari, C. R. (2009) Research Methodology (2nd Ed). New Age Publishers: New Delhi
 Leong, F.T.L. & Austin, J. T. (Eds.) (1996). The psychology research handbook. Sage: New
Delhi
 Singh, Y.K. (2006) Fundamental of Research Methodology and Statistics New Age
Publishers: New Delhi



Course Code Title Periods/week Marks Credits
PSHSIIIC 102 Trend Forecasting 4 100 4

Objectives:
 Understand the relationship of forecasting to product development and the need for
forecasting knowledge for all aspects of apparel and textile businesses.
 Integrate consumer, aesthetic and quantitative trend information into the product
development proce ss.
 The global forecast trends will be taught with great detail and depth through various
forecast journals, magazines like Promostyl etc. Student will be given exhaustive
assignments to learn and interpret the Fashion forecast

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17 Course Content Periods
Unit I Basics of Fashion Trends & Forecasting
 Fashion and Fashion Cycles
 Fashion Forecasting Process
 Format of Trend Forecasts
 Long and Short Term Trends and Forecasting
 Project on Fashion changes/Fashion Cultures/ Fashion campaigns/
illustrations and advertising 15
Unit II  Consumers and Diffusion of Innovations, Researching the
Consumer
 Process and Methods of Fashion Trend Analysis & Forecasting 15
Unit III  Various tools, Sources & methodologies applied to study the trend
forecast
 Mood/Trend Board in -class presentation and discussion
Survey of various Trend forecast agencies & its interpretation
 Format of Trend Forecasts & Influence of Trend Forecasting on
Business Decisions
 Study of International/ National level fashion designers and brands
- Introduction of the Designer, Education , Specialty, Brand / label,
Contribution to Fashion, Product rang e, Outlets, Collection
Showcase 15
Unit IV  Social Responsibility & Sustainability Related to Fashion Trends
and Forecasting
 Final Project: New Line Development - Mood/Trend Board
Focus Group Report Due - Project Presentations to the Industry
Board - Final project presentations 15

References:
 Brannon, E. L. (2005) Fashion Forecasting (3rd ed.). Fairchild Publications: New York:
 Hethorn, J., & Ulasewicz, C. (2008) Sustainable Fashion: Why Now? Fairchild
Publications: New York
 Jackson, T. & Shaw, D. (2001) Mastering fashion buying and merchandising
management, Palgrave: New York.
 Jarnow, J., Guereira, M. & Judelle, B. (1987). Inside the fashion business. (4th Ed.).
MacMillan, New York.
 Lawson, Bryan, (2006) How Designers Think: The Design Process Demystified,
Routledge, UK
 McKelvey, K . and Munslow, J . (2011) Fashion Design: Process, Innovation and Practice.
(2nd Ed.) John Wiley & Sons, UK.
 Mendelsohn, L. B (1987) Trend Forecasting with Intermarket Analysis: Predicting Global
Porter, A, W., Elements of Design – Space, Davis Publications , London
 Regan, C. L. (2008) Apparel Product Design & Merchandising Strate gies. Upper Saddle
River, Pearson Prentice Hall: New Jersey
 Stone, T .L. (2010)Managing the Design Process - Concept Development: An Essential
Manual for the Working Designer, Rockport Publishers

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18

Course Code Title Periods/week Marks Credits
PSHSIIIC 103 Global Marketing and
Merchandising 4 100 4

Objectives :
 To impart local and global knowledge of marketing and merchandising.
 To develop their ability to market fashion products in a competitive global environment.
Course Content Periods
Unit I Fundamentals of Global Marketing
Environment of global marketing
Theoretical foundations of global marketing
Cultural foundations of global marketing
Foreign Entry
Global market analysis
Export expansion Licensing
Strategic alliance, and FDI
Local Market Analysis
Understanding the local customers
The mature markets: US, EU, and Japan
The new growth markets: Asia, Middle East, and Latin America
The emerging markets: Russia and East Europe, developing countries
The China market
Global Marketing Management
Global marketing planning and STP
Global marketing mix: the 4Ps Organizing for global marketing 15
Unit II Merchandising Fundamentals
Role & res ponsibilities of a merchandiser
Market Knowledge and four P‟s
Market Segmentation, Factors for segmentation: Demographic trends,
psychographics, social force, government influences, economic trends
Market penetration and development
Merchandising systems: Business to business relationships -wholesaling,
Business to ultimate c onsumer transactions - retailing
Merchandise Planning
Line planning:
Evaluating merchandising mix and forecasting offerings, Merchandise
budgets and assortment plans, delivery and allocation plans
Determining the length of selling periods: timing merchandising calendars
(selling and transition periods)
Forecast based merchandise plans (regional and local economic and
cultural influences during the period trend and end of period trend
analysis)
Dimensions of planning product lines
Pricing dimensions:Pricing Income statements, Pricing and costing,
Pricing Strategies, Pricing variables, Pricing relationships and strategic 15

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19 pricing, Components of pricing strategies, Costing principles and
strategies, Types of costing
Assortment dimensions: Mer chandise assortment, SKU stock keeping unit
Line development:
Line concept/ finished goods buying/ sourcing, product development
(creative design, line adoption, technical design)
Line development and computer technology: CAD systems, PDS, PIMS,
Videoco nferencing, Customization: Body scanning, Interactive on -line
fashion information services, Web based data management systems
Line presentation:
Internal line presentation, wholesale online presentation and retail line
presentation
Unit III Quality assurance
Definition and importance of quality management
Consumers‟ perception of quality, company responsibility
Deming‟s 14 points, Juran‟s 10 steps to quality improvement, Sigma six
strategy
Standards and specifications.
Quality determinants
Raw materials, pattern and fit, construction
Quality and sampling procedures
Statistical Process Control (SPC)
Merchandise Checking procedures: Quantity checking and quality
controllers, Marking merchandise, Loss prevention: Shoplif ting,
Deterrents and controls, Electronic Article Surveillance (EAS) 15
Unit IV Information Technology for Merchandising
Quick response business systems:
Customer driven systems (POS),Universal product code (UPC), E -
commerce, (ERP), Enterprise Resource Planning, Electronic data
interchange, Smart labels and Radio frequency identification, Time based
competition, Agility, Partnering (external and internal) 15

References:
 Boyd, H. W. (1995) Marketing management: Strategic approach with a global orientation.
Irwin / Richard Irwin : Chicago .
 Davar, R. S. (1982) Modern marketing management, Progressive: Bombay
 Diamond, E. (2006) Fashion retailing: A multi -channel approach, Pearson/Prentice Hall :
New Jersey .
 Donnellan, J. (1999) Merchandising buying and management, Fairchild Publications : New
York .
 Ed. Hines, T. and Bruce, M. (2001) Fashion marketing. Buttersworth Heinemann: Oxfor d
 Jackson, T. & Shaw, D. (2001) Mastering fashion buying and merchandising management,
Palgrave: New York
 Jarnow, J., Guer eira, M. & Judelle, B. (1987). Inside the Fashion Business. (4thEd.).
MacMillan: New York
 Johansson, J. K. (2009). Global Marketing: Foreign Entry, Local Marketing & Global
Management, 5th Ed., McGraw -Hill Irwin , New York

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20  Kale, N. G. (1995). International marketing. Vipul Prakashan: Mumbai
 Kale, N. G. (1998). Fundamentals of marketing and finance. ManishaPrakashan: Mumbai

Course Code Title Periods/week Marks Credits
PSHSIIIC104 Retail Buying and
Category Management 4 100 4
Objectives:
 To understand the concept of retail organizational structure
 To study the different types of retail stores
 To understand the merchandise purchase planning and category management
 To be able to analyze s trategic issues involved in category management
 To develop an ability to handle inventory management, costing and financial
management

Course Content Periods
Unit I Retail Organizational structure store;
 Organized and unorganized retail
 Retail Buying and Selling
 Retailing formats
 Roles and Responsibilities of Retail Fashion Buyer
o The Importance of Planning and the Retail Calendar
o Retail Financials
o Buying Activities
o Pre-Season Activities
o Post-Season Activities
Retail store chains –
 Local, National and I nternational 15
Unit II Types of retail store
 Specialty store: Single line stores, Single Brand Stores and Multiple
line Stores
 Departmental Stores
 Mass Merchants: Discounters, Off Price Retailing, Outlet Stores.
 Store retailing, non store retailing. 15
Unit III Introduction to Category Management :
Basic Concept, Categories and their definitions, Need for Category
Management, Benefic iaries of Category Management, Use of Category
Management, Category Management and Other functions of Retail
Methodology of Category Management :
Process of classifying and collecting
Data Analysis
Merchandise Purchase Plan and Category Management :
Merchandise Plan, Need for a Merchandise Plan , Process of Merchandise ,
Sales Curve
Sales and Stock Feedback and Replenishments :
Importance of Sale Fee dback, Elements of Sales feedback, System of
Replenishment, Replenishment Decisions based on Merchandise Purchase 15

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21 Plan, Sales Configuration Chart and Sales Feedback
Strategic Issues in Category Management :
Understanding the purpose, Business Situation Analysis , Threat of
Substitutes, SWOT Analysis, Social influences on Consumer Behaviour and
their effects on Product Categories, Category Roles in Category
Management , Strategic moves and Alternative Portfolio Model – Expansion
or Growth Strategies for Pr oduct Categories – Analyzing and Identifying
Potential Product Categories – Possible Marketing Actions to achieve
Growth Extension Objectives and Declining Markets
Unit IV Profit Margin and Other Parameters :
 Determining the Profit margin , Pricing ,Direct Product Profitability,
 Positioning of Cate gory vs Target Customer Group,
 Analyzing Sales -to-stock ratio at the Dimension Level to achieve
improved Profitability
 Other Important parameters of performance for a Product Ca tegory 15
References
 Clodfelter, R. (2013) Retail Buying: From Basics to Fashion, Fairchild Books, Bloomsbury
Inc.:New York
 Gibson, G. Vedamani (2003) R etail Management (4th Ed), Jaico Publishing House :Mumbai
 Jackson , T. Shaw D (2000) Mastering Fashi on Buying and Merchandising
Management. Palgrave Macmillan:London
 Jacobsen , M. (2009) The Art of Retail Buying: An Introduction to Best Practices from the
Industry. John Wiley and Sons :Singapore
 O'Brien , J. (2012), Category Management in Purchasing (2nd Ed) Kogan Page :London

Objectives:
 To understand b asics of E -Commerce and its Terminology (for example POS, UPC, EDI
ERP, RFID) and their applications
 To realize the benefits of E-Commerce vs. Traditional Commerce and Paper Document
v/s Electronic Document
 To experience the Internet Environment for E - Commerce with B2B, B2C transactions,
providers and vendors.
 To learn the importance of effective communication
 To train in the skills of effective one -to-one communication
 To understand communication tools used in formal situations

Course Content Periods
Unit I Effective Communication
 The basic principles of communication
 Barriers to communication
 Listening
 Using language effectively 15 Course Code Title Periods/week Marks Credits
PSHSIIIC P101 Communication skills and
E-Commerce 3 50 2

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22  Giving an effective speech or presentation
o Handling questions
o Using body language
o Using PowerPoint
Group communication
 Running a meeting
 Handling a difficult audience
 Handling criticism and conflict in the workplace
 Narratives as an essential part of public speaking
Interviewing and writing skills
Unit II Introduction to E -Commerce and E -Business in Fashion Products:
Literature Survey of E-commerce and fashion business in India
Browsing through and studying selected brands that deal in online selling
Contacting E -trading B2B and B2C companies and conducting a brief
survey to understand the process of setting up and E -Commerce system
Setting up a website for conducting web trading
Process of bar coding and tagging system
Setting up Internet and Extranet systems for E -Commerce
Overview of Tracking tools for E -Commerce, Internet Bandwidth and
Technology Issues 15


References:
 Bharat, B (2008) Electronic Commerce – Frame work technologies and Applications (3rd
Ed). Tata McGraw Hill Publications: New Delhi
 Bajaj, K and Nag, D (2008) Ecommerce - the cutting edge of Business, Tata McGraw Hill
Publications: New Delhi
 Kalakota et al, Frontiers of Electronic Commerce (2004), Addison Wesley Longman ;
Singapore
 Whiteley, D. (2001) E- Commerce Strategies, Technology and Applications India: Tata
McGrawHill , New Delhi
 Rayport, J. F. and Jaworski, B. J. (20 03) Introduction to E -commerce (2nd Ed.)Tata-
McGraw Hill: New Delhi
 Canzer, B. ( 2006) E-Business and Commerce - Strategic Thinking and Practice , (2nd Ed.)
Houghton Mi fflin Company: Boston, New York.
 White, T. (2012) Hadoop: The Definitive Guide (3rd Ed.) O‟Reilly: USA
 Bangia, R. (2008) Web Technolog y. Fire Wall Media, New Delhi
 Adair ,J. (2009) Effective Communication - The Most Important Skill for All. Pan Macmillan
Ltd.: London
 Burtis, J. &Turman, P. (2006) Group Communication Pitfalls -Overcoming Barriers to an
Effective Group Experience, SAGE publications Inc. : New Delhi
 Murphy , H. 2008) An Effective Business Communication Tata McGraw -Hill: New D elhi
 Chellamal, V. (2004) Learning to Communicate. Kamakhy a Publication, Anna University:
Coimbatore
 Ruth erford J. A. (2001) Basic Communication Skills for Technology, Addison Wesley
Longman : Singapore
 Reader‟s Digest (1997) Write better, speak better. Reader‟s Digest Association: New York

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23





Objectives:
 To study the textile materials in relation to construction and value addition
 To analyze the characteristics of the fabric hand and visual appearance.
 To explore and analyze characteristics of wide range fabrics available in market.
References:

 Clarke, W. (1977). Introduction to Textile Printing. Newness Butterworth:London
 Colliner, B. J &Tortora P. G. (2001) Understanding Textiles. (6th Ed.) Upper Saddle River,
Prentice Hall Inc:N ew Jersey
 Corbman, B. P. (1983). Textiles: Fibre to Fabric (6th Ed.) McGraw Hill:New York
 Irwin . J. and Hall , M. (1971) Indian Painted and Printed Fabrics. Calico Museum of Textiles:
Ahmedabad
 Kulkarni, S.V. (1986) Textile dyeing operations . Noyes Publication:New Jersey
 Naik , S. (1996) Traditional Embroideries of India. A.P.H. Publishing Corporation:New Delhi
 Wynne, A. (1997) Textiles: Motivate Series. Macmillan Company:London

Course Code Title Periods/week Marks Credits
PSHSIIICP 103 Sustainability in Retail 3 50 2

Objectives :
 To get acquainted with various units in the industry that practice sustainability
 To get hand -on experience in designing a marketable sustainable product Course Code Title Periods/week Marks Credits
PSHSIII CP102 Fabric Studies and
Sourcing 3 50 2
Course Content Lectures
Unit I Identification of
 Woven fabrics
 Knitted fabrics
 Nonwoven fabrics
Fabric sourcing and Preparation of Swatch book 15
Unit II Identification of
 Printed and painted fabrics
 Embroidered fabrics
 Surface ornamentation techniques
Fabric sourcing and Preparation of Swatch book 15
Unit I Concept of Sustainability management 15

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References:
 Fletcher , F (2014) Sustainable Fashion and Textiles -Design Journeys, (2nd Ed) Routledge:
Australia
 Hawken , P (1994) Ecology of Commerce: A Declaration of Sustainability . HarperCollins
Publisher: New York
 Laasch, O.& Conawa, R.N. (2015) Principles of Responsible Management: Glocal
Sustainability , Responsibility and Ethics . Cengage Learning: Stamford, USA
 Mulligan , M. (2015) An Introduction to Sustainability Environmental, Social and Personal
Perspectives , Routledge: New York
 wikibooks.org/Sustainable_business_practice
 Yudelson , J. (2010) Sustainable Retail Development. Springer Publishers: New York


Course Code Title Periods/week Marks Credits
PSHSIII CP104 Fashion Communication 3 50 2
Objectives:
 To introduce students to creative, intellectual, technical communication skills
 To train students to promote fashion commercially and socially
 To help students to understand the theory, principles and skills of communication through
effective presentation of ideas and information with the support of traditional means and
contemporary media  Carbon footprint & Renewable energy
 Clean technology and sustainability
 Trends of trade and innovations
 Sustainability & Profitability connection
 Standards and metrics for Sustainability performance
 Investment in sustainable solutions & trade
 Strategies for sustainability management
 Sustainable Retail Fashion and Design
 General practices and best practices
Case studies on a sustainable unit / brand / industry
Unit II  Designing a sustainable product for marketing
Apparel/ Accessories/ Home furnishing (any one)
 Prototype development of any one of the designed product 15
Unit I  Introduction of the basic vocabularies, concepts of fashion and
communication
 Reading and discussion of current affairs/articles related to
Fashion and Fashion Business Communication
 Case study of effectiveness of traditional and digital
communication platforms 15
Unit II  Documentation and Presentation skills
 Project on Fashion writing
 Critical review of fashion articles 15

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References:
 Bernard M (2002) Fashion as Communication, Routledge: London
 Best K. N (2017) The History of Fashion Journalism, Bloomsbury Academic: London
 Bradford J (2014) Fashion Journalism Routledge: London
 McNeil P, Miller S, (2014) Fashion Writing and Criticism: History, Theory, Practice
Bloomsbury Publication: India
 Swanson K (2008) Writing for Fashion Business, Fairchild books: London



































 Social media and Fashion blogging

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SEMESTER II

Course code Title Theory/
Practical Internal
marks Semester
end exam Periods Credits
PSHSIIIC201 Art Appreciation Theory 40 60 4 4
PSHSIIIC202 Organization al and
Consumer Behavior Theory 40 60 4 4
PSHSIIIC203 Supply Chain and
Logistic Management Theory 40 60 4 4
PSHSIIIC204 Sales Management
and Personal Selling Theory 40 60 4 4
PSHSIIICP201 Market Study and
Analysis Practical - 50 3 2
PSHSIIICP202 Creative, Photography
and Videography Practical - 50 3 2
PSHSIIICP203 Category Management Practical - 50 3 2
PSHSIIICP204 Digital Content
Management Practical - 50 3 2
Total 160 440 28 24
The candidate is required to submit the certificate of completing One Year Diploma course in
“CAD, CAM and Computer Aided Technologies in Textile s and Apparel Sector – Basic and
Intermediate” by the end of Semester II.

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27
Course Code Title Periods/week Marks Credits
PSHSIIIC201 Art Appreciation 4 100 4
Objectives:
 To gain an insight into the various aspects of the History of Art right from the origin.
 Toteach the students about the historic importance and relevance of the various aspects
and phases of the Art
 To be able to relate the se aspects to Fashion, Textile and Costumes from past to present
 To take inspiration from these for their own creations
Course Content Periods
Unit I Introduction to Pre-historic Art
 India - It‟s geographical , hist orical and cultural dimensions - an
over-view
 The Oriental (Eastern) and the O ccidental (Western) view of life (
a comparative study)
 Religion and art -their interfaces in traditional forms of art,
architecture & sculpture.
 Translation of a religious ideal into visual arts (Icons, Symbols,
Relics, Signs etc .) 15
Unit II  The evolution of the human form in Indian Sculpture (from
Mohenjo -Daro to Gupta Period)
 The painting tradition in India.
 The Ajanta Frescoes -their theme, scheme and execution.
 Egyptian Art
 Greek and Roman Art 15
Unit III  The Miniature tradition –it‟s making and meaning -the Jain,
Rajasthani,Mughal and Pahari schools
 The changing forms and features of Indian Sculpture and
Architecture fromPallava, Chola dynasty.
 The contemporary Indian Art -A general survey
 Medieval Europe: The birth of major religions
 The Renaissance and it‟s masters 15
Unit IV  Mannerism, Baroque, Realism and Post -Impressionism
 Cubism
 Fauvism
 Surrealism
References:
 Arnason , H. H. and Mansfield, E.C. (2012) A History Of Modern Art (7th ed), Pearson:
U.K
 Boucher , F. (1987) 2000 years of fashion: The history of costume and personal
Adornment, Harry and Abrams Inc. publishers:New York
 Brown , P. (1959) Indian architecture (Hindu & Buddhist), D. B. Taraporevala Sons:
Mumbai
 Brown, P. (2005) Indian architecture (Islamic), Palmer Press: U.K

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28  Dar, S. N. (1969) Costumes of India and Pakistan , D. B. T araporewala Sons & Co,
Bombay
 Doreen Y. (1992 ) Fashion in the western world, 1500 -1900 , B T Batsford Ltd,: London.
 Fas, (1997) Fashion Design 1850 -1895 , The Pepin Press: Amsterdam.
 Harris, J (1993) 5000 years of Textiles , British Museum: London.
 Hart, A (1 998) Historical Fashion in Detail - The 17th and 18th Centuries , V
&APublications : London .
 Hill, M H. (1987) The Evolution of Fashion 1066 to 1930 , B T Batsford Ltd: London.
 Janson , H.W.(1997) History Of Art (2nd ed), Thames and Hudson: U.K
 LehnertGertoud , 2000, A history of Fashion in the 20th Century ,
KonemannVerlagsellschaftMbh: Cologne.
 Peacock , J. (1993) 20th Century Fashion - The Complete Source Book , Thames and
Hudson Ltd., London.
 Peacock , J. (1997) Fashion Source book - The 1930's , Thames and Hudso n Ltd.: London.
 Peacock , J. (1997) Fashion Source book - The 1950's , Thames and Hudson Ltd. : London.
 Peacock J. (1997) Fashion Source book - The 1970's , Thames and Hudson Ltd.: London.
 Peacock , J. (1998) Fashion Source book - The 1960's , Thames and Hudson Lt d.: London.
 Racinet, A (1998) The Historical encyclopedia of costumes , Studio editions:London.
 Racinet, A (2000) The H istory of European Costume: Period, Styles and Accessories,
Collins and Brown Ltd. :London
 Read H (1959) A Concise History Of Modern Painti ng, Frederick A. Praeger:U.K
 Rocinet , A. (2006) The Complete Costume History , Tashen, Koln.
 Rothstein, N . (ed) (1984 ) Four Hundred years of Fashion , V & A Publicat ions: London.
 Seetling C, (2000) Fashion The Century of the Designer 1900 -1999 ,
KonemannVerlagsellschaftMbh : Cologne.
 Sivaramamurti , C. (1993) The Art Of India, Harry N Abrams; Reissue: New York
 Tomory E ( 1982) A History Of Fine Arts, Orient Longman; Mumbai
 Turner, W. R. (1989) Folk and Festival Costumes of the World , B T Batsford Ltd.:
London.




Course Code Title Periods/week Marks Credits
PSHSIII C202 Organizational & Consumer
Behaviour 4 100 4
Objectives
 To understand the various concepts of organizational behavior
 To develop an understanding towards group dynamics and team building
 To understand the different types of conflict and various means of conflict management
 To study the various types of consumers
 To understand the effect of consumer behavior on the market
Course Content Periods
Unit I  Introduction to Organizational Behaviour:
 Definition, Importance, Scope,Fundamental concepts of 15

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29 organizational behaviour, Different models of organizational
behaviour - autocratic, custodial,supportive, collegial and SOBC.
 Difference between consumer and organizational b uying,
Characteristics of organizational buying, stages in organizational
buying, Models of consumer buying, Industrial buying
Unit II  Group Dynamics and Team building : Concept of Group &
Team. Theories of Group Formation - Formal and Informal
Groups. Importance of Team building, Group dynamics and
Consumer Reference Groups, Opinion leadership process
 Conflict Management: Definition. Traditional vis -à-vis Modern
view of conflict, Types of conflict – Intrapersonal, Interpersonal,
Organizational. Constructive and Destructive conflict. Conflict
management. . 15
Unit III  Consumer Personality & Attitudes: Consumer as an individual,
Meaning of personality, Consumer attitude and self-concept ,
Development of personality, Attributes of personality - Nature and
dimensions of attitude, Developing the right attitude 15
Unit IV  Consumer behavior -The study of consumer behavior, profiling
target consumers, understanding needs, consumer needs, rational /
emotional, perception, theories -process -measurement -mapping.
 Market segmentation, consumer behavior in social setting,
influence of culture on consumer behavior, Brand loyalty, brand
extensions, cognitive theories.
 Consumer decision making process, factors affecting consumer
decision making process, organizational buyer behavior,
Developments in purchasing practice, relationship management,
the future of the consumer 15

References:
 Ghosh , P.K. (2011) Organizational Behaviour, USP
 Hriyappa , B. (2009) Organizational Behaviour, (1st Ed), New Age International: New
Delhi
 Newstorm , J. (2008) Organizational Behaviour – Human Behaviour at Work, McGrew
Hill: New Delhi
 Saha , J. (2006) Management and Organizational Behaviour: Excel books: India
 Setna, Z. and Blythe , J. (2008) Consumer Behaviour (3rd ed) Sgae Publications , New
Delhi
 Soloman, M. R., Bennet, R. R. and Previte, J. (2013) Consumer Behaviour – Buying ,
Having , Being, ( 3rd Ed) Pearson: New York
 Szmigin , I. and Piacentini , M.(2015) Consumer Behaviour, Oxford university Press: U.K
 Wright , R. (2006)Consumer Behaviour, Thomson Learning: U.K

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Course Code Title Periods/week Marks Credits
PSHSIII C203 Supply Chain and
Logistics Management 4 100 4
Objectives :
 To introduce the concept of supply chain management
 To understand logistics management in fashion industry
 To understand global strategic positioning and E -commerce

Course Content Periods
Unit I Concepts and principles of Supply Chain Management - Short interval
scheduling (SIS), inventory carrying costs, supply chain for soft goods.
Information and technology in supply chain management
Enabling Technologies - EDI, EPOS, item coding, EFT, activity based
costing, etc. Applications of the information and technology for the SCM
in the fashion industry.
International sourcing process - Research, Initial orders, L/C documents,
follow -up, final quality inspection, Shipping documentation
Pricing considerations - Competition, merchandise characteristics 15
Unit II Supply Chain management - Generalized supply chain model,
Responsiveness, Financial sophistication, Globalization, Digital business
transformation
Customer accommodation - Supply chain service output, Customer
satisfaction, Forecasting, Collaborative planning, forecasting and
replenishment, Customer relationship manager
Supply chain and competitive strategy - Customer service objectives,
setting customer priorities and service standards, Customer service and
customer retention, Distributio n channels, Innovation in distribution,
Market driven supply chain 15
Unit III Logistics - Twenty first century supply chains, procurement and
manufacturing, Logistical Interfaces, Logistical value preposition, The
work of logistics, Logistical operations, Logistical operating
arrangements, Flexible structure, Supply chain synchronization
Integrated logistics - logistical operation integration, customer service,
supply chain relationships, global logistics, network integration,
relationship development and management, Marketing sourcing and
logistics decisions 15
Unit IV Logistical resources - information, for ecasting, inventory strategy and
management, transportation infrastructure, transportation regulation and
management, warehouse management, material handling, packaging
Logistics system design - logistics positioning, global strategic
positioning, integrati on theory, planning and design methodology and
techniques
Logistics administration - organization, planning coating and pricing, 15

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31 performance measurement and reporting, E -commerce and SCM
Case studies


References:
 Bowersocx D.J. and Close D.J.(2008), Logistics management - The Integrated Supply Chain
Process, Tata McGraw -Hill Publishing Company Ltd.:New Delhi.
 Bowersox, D. J., Closs , D. J. & Cooper, M. M. (2007) Supply Chain Logistics Management
(2nd Ed) McGraw -Hill.:New Delh i
 Burt, Dobbler, Starling. (2003) World Class Supply Management (7th Ed.) TMGH,
McGraw -Hill.:New Delhi
 Dornier, P. (2002)Global operations & Logistics. John Wiley & sons Inc.:New York
 Finch. B. J.(2008) Operations Now - Supply Chain Profitability and Perfor mance (3rd Ed.) –
McGraw Hill: New Delhi
 Simchi, D, Kaminski, P.&Simchi, E. (2000) Designing and Managing the supply chain
McGraw -Hill Companies Inc.:New York


Course Code Title Periods/week Marks Credits
PSHSIII C204 Sales Management
and Personal Selling 4 100 4

Objectives
 To understand the various areas of sales management
 To realize the need for sales organizations and the process of selling
 To develop the ability to evaluate the sales activities and improve performance

Course Content Periods
Unit I  Introduction to Sales Management : Concept, Nature, Role of
Sales Management in Marketing, Salesmanship, Specific
Characteristics of a successful salesman, The Evolving Face of
Personal Selling.
 Sales Forecasting : Concept of Forecasting, Sales Forecasting
methods, Quantitative and Qualitative methods. 15
Unit II  Sales Organization: Need for Sales Organizations, their structure,
Sales Managers Functions and responsibilities, Planning for major
customers and sales Budget.
 Personal Selling Process and Approaches: Personal Selling and
Relationship Management - Selling to individuals & Institutions,
Basics, Sales leads, Planning sales calls - Types of calls, –
Building long term partnership by selling – Sales present ations,
tools for personal selling, Sales Aids – Use of technology in sales
effective sel ling techniques, Tele Marketing 15
Unit III  Managing the Sales Force :
o Recruiting, Selection and Training of Sales force : Procedures
and criteria extensively used as selection tools for recruiting and 15

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32 testing sales ability. Sales Force Job Analysis and Description
o Areas of sales Training : Company Specific Knowledge, product
knowledge Industry and Market Trend Knowledge, cus tomers and
technology – Relationship Selling Process and Customer
education. Value added selling
Unit IV  Motivating the Sales Team: Motivation Programs - Sales
Meetings, Sales Contests, Sales Compensating, (Monetary
compensation, incentive programs as motivators, Non -Monetary
compensation – fine tuning of compensation package. Supervising,
 Evaluating Sales Force Performance and Controlling Sales
activities:
 Sales Records and Reporting Systems, Improving Sales
Productivity, Ethicaland Legal Issues in Sales Management. 15

References
 Cron, W. L. and Decarlo, T. E (2010) Sales Management: Concepts and Cases, (10th Ed)
Wiley and Sons: London
 Jobber, D. and Lancaster, G. (2009) Selling and Sales Management, (7th Ed), Prentice
Hall: New Jersey
 Still, R.R, Edward W, Cundiff E. W, Govoni. N. A.P. (1988) Sales Management:
Decisions, Strategies, and Cases, Prentice Hall: New Jersey
 Venugopal, P, (2008) Sales and Distribution Management – An Indian Perspective, Sage
Publications: New Delhi



Objectives
 To understand the need and concepts of market research
 To learn the various techniques of data collection and data analysis
 To be able to develop the project report and presentations

Course Content Periods
Unit I Introduction to Marketing Research - Basic Concepts and Tools
Data Collection: Survey design, Experiential, observation etc. 15
Unit II Data analysis
Project Preparation, Report writing and Project presentations 15
References:

 Bradley N (2007), Marketing Research: Tools and Techniques, Oxford University Press:
U.K
 David A. A., Kumar V., Day G.S., and Leone R.P. (2011)Marketing Research, 10th
Edition, WSE Series: New Jersey
 Malhotra N K (2007), Review of Marketing Research, Vol.2, Prentice -Hall Of India Pvt.
Ltd: India Course Code Title Periods/week Marks Credits
PSHSIIICP201 Market Survey and Analysis 3 50 2

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33  McNeil R. (2006), Business to Business Marke t Research, Kogan Page Business Books:
New Delhi
 Nargundkar R (2008), Marketing Research – Text and Cases (3rd Ed) Tata McGraw Hill
Education: India



Objectives:
 To learn basic concepts of photography
 To get acquainted with photography equipment
 To understand the process involved in fashion photography
 To get hands -on experience by working with models


References: Course Code Title Periods/week Marks Credits
PSHSIIICP202 Creative Photography and
Videography 3 50 2
Course Content Lectures
Unit I Fundamental Concepts Of Photography And Videography
 Exposure, colour , lenses, focusing, depth of field
 Understanding stroboscopic lights and flash
 Advanced Light Theory
 Photography and videography equipment for commercial purposes
 Setting up a studio
 Hand ling light accessories
o Using light meter
 Theory of Lighting
o Types of Lighting
 Use of props, background setting, etc 15
Unit II People, Glamour & Fashion Photography And Videography
 Understanding people, fashion, glamour photography and
videography
 Working with models:
o Art of posing,
o Understanding make -up and hair style
 Shooting to a concept
 Working with professional models
Students practice sessions with models
(each student gets one -on-one time with professional models)
 Photo editing using software
 Video editing using software - editing light, background, effects,
sound recording, etc. 15

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34  Allana R. (ed) (2010) The Artful Pose – Early Studio Photography in Mumbai: c. 1855 –
1940, Mapin Publishing Pvt. Ltd in association with The Alkazi Collection of
Photography and Dr Bhau Lad Mumbai City Museum: Mumbai.
 Andersson B, Geyen J.L The DSLR Filmmaker's Handbook: Real -World Production
Techniques, Sybex, Wiley and Sons: New York
 Andrews P. (2010), The New Digital Photography Manual, Carlton Books Ltd.: London
 Ang T. (2008) Fundamentals of Modern Photography, Mitchell Beazley: London :
 Ascher S. (2013) The Filmmaker‟s Handbook ,(4th Ed)Penguin: USA
 Wignall J. (2010) Focus on Digital Photography Basics (1st Ed), Sterling Publishing: New
Delhi


Objectives
 To provide an overview of the changing role of the category management function.
 To understand the strategic approach and process being applied by leading suppliers
 To review the key steps in the process through content, case studies and practical
exerci ses
References:

 Carlsson M (2015) Strategic Sourcing and Category Management: Lessons Learned at
IKEA (1st Edition) Kogan Page: London
 Cavinato J (2006) The Supply Management Handbook (General Finance & Investing) ,
(7th Ed ) McGraw -Hill Education: New York
 Jonathan O'Brien J (2015) Category Management in Purchasing: A Strategic Approach
to Maximize Business Profitability (3rd Edition) Kogan Page: London
 Pandit K, Marmanis H (2008) Spend Analysis: The Window into Strategic Sourcing






Course Code Title Periods/week Marks Credits
PSHSIIICP203 Category Management 3 50 2
Course Content Lectures
Unit I  Case studies of category management of successful
organizations laying emphasis on
 Role of a category manager
 Reviewing the supply market
 Process of category management
 Challenges and best practices 15
Unit II  Project pertaining to Category Management in a Lifestyle Product
Store based on concepts learnt in Unit I 15

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35







Objectives
 To develop the skills in writing digital content
 To help master the skills required to analyze the quality of the digital content
 To appreciate the difference between writing content for various platforms and different
marketing techniques such as SEO and SMM
References:

 Boiko B (2004) Content Management Bible (2nd Ed) Wiley Publications: New Jersey
 Deane Barke D (2016) Web Content Management: Systems, Features, and Best Practices
O'Reilly Media
 Hackos J (2002) Content Management for Dynamic Web Delivery Wiley Publications: New
Jersey



Course Code Title Periods/week Marks Credits
PSHSIIICP204 Digital Content
Management 3 50 2
Course Content Lectures
Unit I  Requirements of digital media audiences and cultures
 Essentials of writing & storytelling
 Study and analysis of available e -content
 Towards Fair -use; Public domain; Digital commons
 Writing for digital medium
 Licensing Issues and Advanced Management Issue s
 Search engine optimization 15

Unit II  Design and creation of digital content for a content
management system
 Integration and manipulation of content in a content
management system
 Publishing to a content management system using social
media 15

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36 SEMESTER III

Course code Title Theory/
Practical Internal
marks Semester
end exam Periods Credits
PSHSIIIC301 Entrepreneurship
Management Theory 40 60 4 4
PSHSIIIC302 Product and Brand
Management Theory 40 60 4 4
PSHSIIIC303 Intellectual Property
Rights Theory 40 60 4 4
PSHSIIIC304 Media Management Theory 40 60 4 4
PSHSIIICP301 Visual Merchandising Practical - 50 3 2
PSHSIIICP302 Creative Fashion
Presentation and
Promotion Practical - 50 3 2
PSHSIIIBP303 Luxury Brand
Management and
Production Practical - 50 3 2
PSHSIIICP304 Publication Design
and Advertising Practical - 50 3 2
Total 160 440 28 24

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37
Course Code Title Periods/week Marks Credits
PSHSIIIC301 Entrepreneurship
Management 4 100 4

Objectives
 To understand the concept of entrepreneurship
 To realize the various aspects of promotion for a venture
 To study the legal requirements for setting up an enterprise
 To understand the concepts of demand, supply and market
 To know the various sour ces of funds to set up a business
 To understand basic accounting and taxation system

Course Content Periods
Unit I  Entrepreneur and Entrepreneurship -meaning and
importance,theories,Types of Entrepreneurs,Skills/Traits for
Entrepreneurs,characteristics and competency, risk taking, decision
making and business planning,Factors Affecting Entrepreneurship
Growth: Economic, Social, Psychological and Political Factors 15
Unit II  Entrepreneurship Development Process, Project Identification,
Project Formulation Feasibility Study, Financial and Technical
Evaluation, Project Formulation, Common Errors in Project
Formulation, Specimen Project Report, Ownership Structures –
Proprietorship, Partnership, Company, Cooperative, Franchise.
 Promotion of a vent ure: opportunity analysis,external
environmental forces, social -cultural -technological - competitive -
economic factors 15
Unit III  Legal requirements to set up enterprise, raising funds, role of
Government and financial institutions. Managerial economics –
micro and macro -economics, decision making.
 Financial Management, Scope of financial management.Working
capital, Sources of finances, Financial institutions
 Basic accounting, Budget and budgetary control, Auditing.
Calculation of taxation, Taxation system s, Exemption and
deduction from taxation, Income and wealth tax 15
Unit IV  Law of demand and supply, functions, elasticity of market -types,
costing including – material cost -labour cost and turn around -
overheads - cost sheets - marginal costing - budget control and
standard costing. 15

References:

 Charantimath, P.M. (2006) Entrepreneurship Development and Small Business
Enterprises, Dorling Kindersley (Pvt) Ltd. New Delhi: India.
 Cornwall, J. R., Vang, D. O. and Hartman, J. M. (2016) Entrepreneurial Financial
management - An Applied Approach, (4th edition) Routledge: New York.

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38  Kumar S.A., Poornima, S.C., Abraham, M.K. and Jayashree, K. (2008) Entrepreneurship
Development, New Age Book International Publishers: New Delhi.
 Nandan , H. (2013) Fundamentals of Entrepreneurship, (Third edition), PHI Learning Pvt.:
Ltd. Delhi.
 Ramachandran , K. (2008) Entrepreneurship Development, (1st Edition) McGraw Hill
Education Private Limited: New Delhi.
 Saini, J.S. (2009) Entrepreneurship Development - Programmes and Practices, Deep and
Deep Publications Pvt. Ltd.: New Delhi.
 Singh, A. K. (2009) Entrepreneurship Development and Management, University Sci ence
Press: New Delhi.




Course Code Title Periods/week Marks Credits
PSHSIIIC302 Product and Brand
Management 4 100 4

Objectives:
 To understand the meaning and importance of brand in the market
 To know the process of planning a product
 To measure the success of the brand
 To understand branding in various sectors
 To learn how to manage a brand.

Course Content Periods
Unit I Introduction to Product
Basic Concepts,Classification of Products, Managing Product Issues,
Difference between Consumer Products and Industrial Products,
Consumer Adoption Process.
New Product Planning
Development, Product Testing and Test Marketing, Pricing and Budgeting
Issues in Product Management, Product Positioning 15
Unit II Branding
Brand Positioning, Brand Image and Brand Equity, Brand Loyalty and
Brand Analysis, Value Addition from Branding, Brand -Customer
Relationship
Managing Brands
Brand Selection, Brand Creation, Brand Interventions and Brand
Extensions, Brand -Product Relationship, Brand Strategies 15
Unit III Branding in Different Sectors
Branding and Positioning of Fashion Products and Services, Branding in
Retail and Service Sector, Marketing Research in Product and Brand
Management Areas 15

Unit IV Managing Brands Over Time Reinforcing Brands Revitalizing Brands
Adjustments to the brand portfolio 15

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39 The Corporate Brand
The Digital Brand
The Global Brand & Future Perspective on PBM


References:
 Abimbola, T. and Lim, M. (2010) Journal of Product and Brand Management, Issue 6:
Branding and Society - The Social, Cultural and Financial Impacts of Brands in 21st century,
Emerald Group Publishing Limited: New Delhi.
 Aggarwal, S. (2008) Brand Management - A Theoretical and Practical Approach, Global
India Publications Pvt. Ltd.: New Delhi.
 Chitale A. K, (2011) Product Policy and Brand Management, PHI Learning„s, : N ew Delhi.
 Keller, K. L., Parmeswar, M. G. and Jacob, I. (2011) Strategic Brand management - Building,
Measuring and Managing Brand Equity, Dorling Kindersley (India) Pvt. Ltd.: New Delhi.
 Lilien G. and Rangaswamy A, (2003) New Product and Brand Management P rentice Halls,:
New Delhi.
 Mathur U. C. (2007) Product and Brand Management, Excel Books: New Delhi.



Objectives:
 To understand various terms involved in Intellectual Property Rights
 To make students aware about the patents, copyright, trademarks, geographical
indication, industrial designs, unfair competition enforcement of Intellectual, property
rights and intellectual property.
 To make the st udents aware about the importance of the above topics in the fashion
industry.
 To analyze various case studies in IPR and Fashion Industry
 Preparation of proposal for filing of IPR


Course Content Lectures
Unit I  Overview of Intellectual Property - Introduction and the need for
intellectual property right (IPR), IPR in India – Genesis and
Development, IPR in abroad, Some important examples of IPR
 Patents -Macro -economic impact of the patent system, Patent and
kind of inventions protected by a patent, Patent document, Method of
protection of inventions, Granting of patent, Rights of a patent,
extensiveness of patent protection, Need of protection of invention by
patents,Searching a patent, Drafting of a patent, Filing of a patent,
layers of the internat ional patent system, (national, regional and
international options), Utility models, Differences between a utility
model and a patent, Trade secrets and know -how agreements. 15 Course Code Title Periods/week Marks Credits
PSHSIIIC303 Intellectual Property Rights 4 100 4

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40 Unit II  Copyright and Related Right - Meaning and importance of copyright,
subject matter of protection, different categories of protected works,
limitations and exemptions to the scope of copy right, conditions of
protection, duration of protection,meaning of rela ted rights,
distinction between related rights and copyright, Rights covered by
copyright.
 Trademarks - Meaning, importance and functions of trademark, Rights
of trademark, kind of signs used as trademarks, types of trademark,
registration process and durat ion of a trademark, extensiveness of a
trademark protection, examples of some well -known marks, Domain
name and it‟s relation to trademarks 15
Unit
III  Geographical Indications - Meaning and importance of geographical
indication, procedure involved in geographical protection
 Industrial Designs - Overview of industrial design; need of protection
of industrial design, nature of protection, procedure involved and
duration of industrial design
 Trade secrets,Software copyright, cyber law and patent management ,
Management of IPR, Audit procedure
 Fashion Law and Business: Brands and Retailers,Starting a Fashion
Company 15
Unit
IV  Unfair Competition - Understanding Unfair Competition,
Relationship Between Unfair Competition and Intellectual Property
Laws, Unfair Competition & Misappropriation, Counterfeiting, Grey
markets
 Enforcement Of Intellectual Property Rights - Infringement Of
Intellectual Property Rights, Enforcement Measures
 Intellectual Property - Overview of Fashion Technology and
Intellectual Prop erty, Research and Intellectual Property Rights,
Management, Licensing and Enforcing Intellectual Property,
CommercializingFashion Technology Invention,
 Case studies, Preparation and presentation of a proposal 15

References:
 Bagachi , J. (2000) World Trade Organisation: An Indian Perspective, Eastern Law House
Publishing: Kolkata.
 Jain, R. (2007) Guide on Foreign Collaboration: Policies and Procedures, Vidhi Publication:
New Delhi.
 Karki , M. (2009) Intellectual Property Rights, Atlan tic Publishers: New Delhi.
 Nair, K. R. G. (1994) Intellectual Property Rights, Allied Publishers: Mumbai.
 Pal P. Intellectual Property Rights in India (2008) New Delhi: Regal Publication: India
 Prasad, A. & Agarwala, A. (2009) Copyright Law Desk Book: Knowl edge, Access &
Developme nt, Universal Law Publishing Co. Pvt.: New Delhi.
 Schmithoff, C. (1990) Export Trade: The Law and Practice of International Trade (9th Ed),
Sweet & Maxwell Publishers,: UK.
 Unni, V.K. (2000) Trade Mark, Design and Cyber Property Rights (2nd Ed),
Universal Publishing,: New Delhi.

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41  www.advocatekhoj.com/blogs





Objectives
 To introduce the concept and process of management and understand the important
concepts there in
 To appreciate the importance of ethics and laws in management and media
 To study the various types of mass media and its impact
 To understand the process of media managem ent
 To study the importance of budgeting in mass media

References :
 Albarran, A., Chan -Olmsted, M. S. and Wirth, M. O. (Editors) (2006) Handbook of
Media Management and Economics, Lawrence Erlbaum Associates Publishers: London
 Biagi, S. (2006) Introduction to Mass Media, Cengage Learning Stanford: USA.
 Chaturvedi, B. K, (2009) Media Management, Global Vision Publishing House: New
Delhi. Course Code Title Periods/week Marks Credits
PSHSIIIC304 Media Management 4 100 4
Course Content Lectures
Unit I  Management Process
Definition of management, Unity of Command, Unity of Direction, Planning
Process, Functions of Management, Principles of Management, Principles of
Organization
 Process of Decision Making, Formal and Informal Management,
 Business Laws and Ethics: Introduction to laws and ethics in business, Duty
of loyalty, Privacy and technology, Work ers‟ rights as Human rights - Health
and safety in work place, Global Climate change - Responsibility and
Survival 15
Unit II  Introduction to Mass Media, Types of Mass Media, Media Mix
 Principles of Mass Communication
 Media Ethics and Laws, Regulations and Self Regulations
 Media Impact on buying behavior 15
Unit III  Structure of Media Organizations
 Media Management and Development - Print, Electronic, Digital
 Editing and Reporting of news
 Public Relation Management 15
Unit IV  Media Budgeting and Buying Schedules
 Meaning Factors to be considered while Framing a Budget, Advertising
Task, Competitive Framework, Market Dominance, Market Coverage,
Media Cost, Market Task, Pricing ,Frequency of Purchase
Importance of Media Budget, Methods of Setting Media Bud get 15

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42  Halbert, T. and Ingulli, E (2015) Law and Ethics in the Business environment (8th
Edition), Cengage Learning, Stanford: USA
 Hollifield A, (2015) Media Management: A Casebook Approach, (5th Ed) Routledge
Communications: New York.
 Kung L, (2008) Strategic Management in Media: Theory to Practice, Sage Publications:
New Delhi.
 Reddy, R. J. (2004) Management Process, APH Publishing Corporati on: New Delhi


Course Code Title Periods/week Marks Credits
PSHSIIICP301 Visual Merchandizing 3 50 2
Objectives:
 To study the role and the art of visual merchandising techniques and the various media and
methods for visual presentation and promotion.
 To examination, apply and practice visual merchandising techniques for all the phases of visual
merchandising.
 To understand the importance of brand identity in relation to visual merchandizing
 To practice dressing, styling for mannequins, up -selling via w indow displays and creating and
installing small window schemes

Course Content Periods
Unit I Mall and Store design
Types of windows
Store interiors
Elements of visual presentation relating merchandise, materials, props and
mannequins 15
Unit II Designing stores using CAD software
Theme and mood based planning of window displays using elements and
principles of design
Building displays using different types of mannequins and props
Installing using various colour schemes, fixtures, lighting, signag e and
graphics
Maintenance of display components 15

References:

 Diamond, E. (2008) Fashion Retailing: A Multichannel Approach, Pearson Education, Inc.:
New Jersey
 Peglar, M. (2012) Visual Merchandising and Display(6th Ed) Bloomsbury Publishing:
India
 Periodical: Visual Merchandising and Store Design
 www.visualstore.com

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43
Course Code Title Periods/week Marks Credits
PSHSIIICP302 Creative Fashion Presentation
and Promotion 3 50 2

Objectives:
 To impart training in the effective application of principles and appropriate use
techniques of fashion presentation.
 To provide opportunities to develop creativity and to work on professional brand imaging
and its promotion

Course Content Periods
Unit I Understanding basics of:
Body shapes and proportions
Effective/ Creative use of colors, lighting and Fashion photography 15
Unit II Conceiving and planning a fashion brand
Making a catalogue of fashion products under the brand
Devising its promotion throu gh campaigns and other media
Organizing an event Fashion styling
(Fashion show) 15

References:
 Gehlhar , M., and Furstenberg , D. V. (2008) The Fashion Designer Survival Guide, Revised
Edition: St art and Run Your Own Fashion Business, Kaplin Publishing: New York.
 Wintour, A., Mower, S. and Martinez, R. (20017) Stylist: The Interpreters of Fashion,
Rizzoli: New York.


Course Code Title Periods/week Marks Credits
PSHSIIICP303 Luxury Brand Management and
Production 3 50 2

Objectives:
 To provide a complete learning experience through a combination of theoretical concepts
and practical applications
 To help students appreciate the constantly evolving luxury industry
 To develop skills to read, understand and analyse various luxury brands and their
management.
 To make students competent for employment in the luxury industry.

Course Content Lectures
Unit I Case study of successful luxury brands with special emphasis
on
 Luxury product design and development 15

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44  Trend forecasting and creative researches
 Product semiotic analysis (signs and symbols decoding)
 Packaging and luxury display strategies
 Production techniques, cost study and selling price
 Consumer analysis theories
 Luxury communica tion strategies, budgets and theories
 Advertisement analysis and decoding
Unit II  Luxury windows and fashion exhibition shows
 Red Carpet Styling
 Group project for a luxury brand, including the design of a
new product and the relevant marketing strategy 15

References:
 Chevalier , M., Mazzalovo , G. (2012) Luxury Brand Management: A World of Privilege (2nd
edition), John Wiley and Sons: New Jersey.
 Kapferer , J. and Bastien , V. (2012) The Luxury Strategy: Break the Rules of Marketing to
Build Luxury, Kogan Page: London.
 Lent, R. and Tour , G. (2009) Selling Luxury: Connect with Affluent Customers, Create
Unique Experiences Through Impeccable Service, and Close the Sale, John Wiley and Sons:
New Jersey.
 Oechsli , M. (2014) The Art of Selling to the Affluent: How to Attract, Service, and Retain
Wealthy Customers and Clients for Life (2nd edition), John Wiley and Sons: New Jersey.
 Okonkwo , U. (2007) Luxury Fashion Branding: Trends, Tactics, Techniques, Palgrave
Macmillan: London.



Objectives:
 To learn skills necessary for publication design.
 To engage in a thorough study of design concepts through multiple explorations of design
possibilities.

Course Content Lectures
Unit I  Design Principles –Contrast, Repetition, Alignment, Proximity, Color,
Closure, Face -ism Ratio, Figure -ground Relationship, Five Hat Racks,
Framing, Highlighting -Horror Vacui -Mnemonic Device -Picture
Superiority Effect -Red Effect -Rule of Thirds -Stickiness -Symmetry –
Typeface
 Technology Skills -Photo -editing -Vector Graphics -JPG files -PNG files
-PDF files -PSD, INDD, and AI files -Image resolution -Margins -
Columns -Gutte rs -Drop Caps -Leading, Kerning, Tracking -Baselines
shifts -Ligatures -Special characters -Pull quotes -Pen tool -Drop shadows
 Publication Know -how -CMYK color -RGB color -Binding -Bleeds -DPI 15 Course Code Title Periods/week Marks Credits
PSHSIIICP304 Publication Design and
Advertising 3 50 2

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45 (dots per inch) -PPI (pixels per inch) -Bitmap vs. Vector grap hics -
Proofing -Print terminology -Print technology
Unit II  Developing a final project keeping all the above in mind 15

References:
 Williams R, (2009) The Non -Designer‟s Design Book, (2nd Ed) Peachpit Press: Pearson
Publishing: San Francisco
 McWade J Before and After: How to Design Cool Stuff, Peachpit Press: Pearson Publishing:
San Francisco
 Lawler B.P.The Official Adobe Print Publishing Guide, Adobe Press

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46
SEMESTER IV

Course code Title Theory/
Practical Internal
Marks Semester
end Exam Total
Marks Periods Credits
PSHSIII CP401 Internship Practical - 400 400 16 16
PSHSIII CP402 Dissertation Practical - 200 200 8 8
Total 600 600 24 24
The candidate is required to submit the certificate of completing One Year Diploma course in :
“CAD, CAM and Computer Aided Technologies in Textile and Apparel Sector – Advanced”
before end of Semester IV.

Course Code Title Periods/week Marks Credits
PSHSIIICP401 Internship (6 months) 16 400 16
Objectives
 To gain practical textile / apparel industrial experience while learning in given/chosen
field/sector.
 To develop skills of detailed report writing and presentations.
 To be able to pitch on an avenue of interest to seek subsequent employment.

COURSE GUIDELINES
Planning and Executing Internship
 Introductory outline shall be prepared and submitted on the commencement of the semester
highlighting the field /sector of interest
 Due permissions will be sought and deputation protocols will be followed including
contacting HR sections of indu stries/organizations
 Fortnightly reports on the work in progress should be produced both in soft copy and hard
copy.
 Final documentation along with the respective company‟s certification shall be obtained to
prove the authenticity of student‟s involvement and performance.
 Work and performance of interns will be supervised and assessed by faculty members who
will award the internal marks
 Making and presenting Portfolios, Fashion shows, Exhibitions, Craft documentations, etc
will be integral to the course
Report Writing and Presentation
 Two copies of final documentation of internship report along with the respective company‟s
certification shall be obtained to prove the authenticity of student‟s performance.
 Interns will present the report for assessment by an internal jury
 Work and performance of interns will be assessed by the internal faculty members who will
award the marks along with the supervising faculty

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47
Course Code Title Periods/week Marks Credits
PSHSIIICP402 Dissertation 8 200 8
Objectives:
 To conduct independent research in chosen area of specialization under mentorship.
 To foster collaborative work with relevant industries, institutes, craft centers, etc.
 To develop general research skills as well as research skills specific to their spec ialization.
 To adopt best practices in research to facilitate completion of data collection/data entry/data
analysis, and writing of report.
 To support students to complete and submit the report for the viva voce examination,
integrate feedback, submit the final copy of the report, and write a research paper using the
findings of their research.

COURSE GUIDELINES
Beginning Steps of the Research Process:
Contacting and communicating with experts
Reading relevant literature
Identifying possible focus a reas with regard to one topic; specifying one such focus area using
relevant reading and communication with experts writing research objectives/ questions/
hypotheses;
Proposing Methods Specifying variables and defining variables selecting an appropriate r esearch
design; making decisions related to sampling; selecting and/or constructing tools, pilot -testing
tools
Beginning Data Collection:
Obtaining consent from participants and relevant agencies/authorities, Starting data collection
and entry
Completing Data Collection:
Completing Data Entry and Preliminary Analyses
Analysing Data and Reporting Results:
Analysing data; interpreting findings; reporting results in figures/tables and text using scientific
protocol; writing the third chapter of the report, n amely, the Results, by research objectives/
questions/hypotheses; orally presenting the results and integrating feedback.
Discussing Findings Corroborating own findings with those in previous research and theory;
explaining findings using relevant literat ure and communication with experts; discussing
implications of findings for practice/ industry/family/society; suggesting recommendations for
future research; writing the fourth chapter of the report, namely, the Discussion, using
appropriate scientific pr otocol
Summarizing Findings and Completing the Project Report Writing
Writing project report, namely, the Summary; writing the abstract; revising previous chapters as
necessary; completing all other relevant work for the report (e.g., reference list, appendices, table
of contents, and list of figures/tables); submitting the report for the viva voce examination.
Submission and Oral Defence; Writing of the Research Paper Orally defending the report;
integrating feedback into the final document; submitting the completed report (hard copy and
soft copy). Using the report to write a research paper; submitting the research paper (hard copy
and soft copy)

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48


Examination Scheme for MSc Home Science:
Part A: Theory Papers
All theory papers of 100 marks are to be evaluated in two parts.

INTERNALS : 40 marks . This comprises 30 marks for a project, 5 marks for class
participation, and 5 marks for the extent to which the student was a responsible learner. See
Table below:

 One seminar presentation based on the curriculum in the college,
assessed by the teac her of the institution teaching PG learners /
Publication of a research paper/ Presentation of a research paper
in seminar or conference.
A. Selection of the topic, introduction, write up, references ‐ 15
marks.
B. Presentation with the use of ICT ‐ 15 mar ks.

 Other exercises of equal weightage can also constitute the project:
For example, conducting interviews or assessments based on the
topics in the curriculum; or reflective writing exercises on topics
relevant to the curriculum; or product designing.
30 Marks
 Active participation in routine class instructional deliveries 05 Marks
 Overall conduct as a responsible learner, communication and
leadership qualities in organizing related academic activities 05 Marks

SEMESTER -END EXAMINATION : 60 marks. The semester -end question paper is for 2 ½
hours. The semester -end examination question paper has to be set with limited choice within
each set of questions.

For all four unit syllabi, the question paper must have five sets of questions of 12 marks ea ch;
each of the five questions is compulsory, with options within each question:

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49  Question 1, carrying 12 marks, has a set of sub -questions from Unit I.
 Question 2, carrying 12 marks, has a set of sub -questions from Unit II.
 Question 3, carrying 12 mar ks, has a set of sub -questions from Unit III.
 Question 4, carrying 12 marks, has a set of sub -questions from Unit IV.
 Question 5, carrying 12 marks, has a set of sub -questions from Units I, II, III, and IV.
 Possible sub -questions for Questions 1, 2, 3, 4 and 5 include the following formats:
Answer any 2 sub -questions out of 3, or any 3 out of 5, or any 4 out of 6. (Format may
be modified for a lengthier statistics sum.)

Total Marks/
Duration Internal
Assessment Semester
End Exams Pattern
Theory P apers 100 marks/
2 ½ hours 40 60 Q 1.(12 marks) - Unit 1
Q 2.(12 marks) - Unit 2
Q 3.(12 marks) - Unit 3
Q 4.(12 marks) - Unit 4
Q 5.(12 marks) - Units 1, 2, 3,
4, & 5

For all three unit syllabi, the question paper must have four sets of questions of 15 marks each;
each of the four questions is compulsory, with options within each question:
 Question 1, carrying 15 marks, has a set of sub -questions from Unit I.
 Questio n 2, carrying 15 marks, has a set of sub -questions from Unit II.
 Question 3, carrying 15 marks, has a set of sub -questions from Unit III.
 Question 4, carrying 15 marks, has a set of sub -questions from Units I, II, & III.
 Possible sub -questions includ e the following formats: Answer any 2 sub -questions out of
3, or any 3 out of 5, or any 5 out of 8. (Format may be modified for a lengthier statistics
sum.)

Total Marks/
Duration Internal
Assessment Semester End
Exams Pattern
Theory Papers 100 marks/
2 ½ hours 40 60 Q 1.(15 marks) - Unit 1
Q 2.(15 marks) - Unit 2
Q 3.(15 marks) - Unit 3
Q 4.(15 marks) - Units 1, 2
and 3

Part B: Practical Papers

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Item No. – 4.8
50 Each Practical Paper of 50 marks will be evaluated in a semester -end examination of 50 marks.
There are no internal marks for these practical papers. The semester -end examination is of 3 ½
hours.

Dissertation carries 200 marks in Semester IV.
Of these 100 marks, 50 marks are to be scored by the guide (25 marks for process & 25 marks
for the product), and 50 marks by the referee(s) on the day of the viva -voce examination (25
marks for the written product & 25 marks for the viva).
Internship carries 400 marks in semester IV. Of these 400 marks, 200 marks are to be evaluated
by the college (100 marks for presentation, and 100 marks for attendanc e), and 200 marks to be
evaluated by the organization(100 marks for the overall performance, 50 marks for attendance
and 50 marks for the report) Total Marks/
Duration Internal
Assessment Semester -End
Exams Pattern
Practical Paper 50 marks/
3 ½ hours - 50 -